Faculty Advisor Marketing Communications Ad Interim

Project overview

This assignment focuses on the positioning, profiling, and student recruitment of multiple faculties.

Profile of the suited interim professional:

• Developing, launching, monitoring, analyzing, and optimizing campaigns in collaboration with agencies
• Writing and optimizing content and ad copy for Google and social media campaigns
• Interpreting dashboards such as Analytics, Google Ads, social media platforms, and Power BI, and translating these into understandable reports
• Conducting keyword and competitor research
• Acting as a primary point of contact for agencies in the field of online marketing
• Guiding video productions and developing communication tools such as banners and flyers
• Developing presentations and managing mailings
• Creating and optimizing content, such as program and campaign pages
• Identifying and addressing communication issues that fall within the scope of the assignment
• Relevant knowledge and experience matching the assignment
• Demonstrable experience with setting up online campaigns via Google, TikTok, Instagram, and Snapchat, including knowledge of UGC
• Experience with conducting keyword research via Semrush
• Insight into and knowledge of AI tools and their application
• Familiarity with the systems Kontent.ai and Selligent
• Skilled in drafting and executing communication plans
• Organizational sensitivity and a precise, hands-on approach
• Strong analytical ability, ability to prioritize, and team player

Project details

• Start: flexible
• Duration: 3 months
• Location: Amsterdam, North-Holland, South-Holland, NL
• Languages: Dutch