Freelance Senior Social Media Strategist

Project overview

Social Media Strategy | Creative Concepts | Social Ads & Media Planning

We are Brand Upgrade, a digital agency from Hamburg with a passion for Food & Beverage. We combine creative ideas with social media, performance marketing, and POS communication. For brands like Daim, Flensburger, Fonzies, and Marabou, we develop campaigns that make you want more – on the shelf and in the feed.

To strategically strengthen our digital team, we are looking for an experienced freelancer who can support us with strategic know-how, creative impulses, and sound paid social expertise.

Responsibilities

What you bring:

What we offer:

Interested?

Then we look forward to a brief introduction, relevant references, your hourly rate, and your availability.

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• Development and further development of social media strategies for our clients
• Conception of creative campaigns, content strategies, and new formats
• Strategic planning of social ads on Meta and TikTok
• Media planning, budget allocation, and evaluation of campaign performance
• Strategic sparring with our experienced social media team
• Support with pitches and new client concepts
• Contribution of new trends, insights, and creative impulses
• At least 7 years of experience in social media strategy and conception
• Sound expertise in social ads and media planning
• Ideally, experience as Head of Social Media, Strategy Director, or Senior Strategist in an agency
• Strategic thinking, creative strength, and a good feel for brands
• Experience with Food, Beverage, or FMCG brands is an advantage
• Location Hamburg or surrounding area
• Long-term collaboration on a freelance basis
• Approx. 5–10 hours per week
• Mostly remote, occasional meetings and workshops in our Hamburg office
• Exciting brands and diverse projects
• An experienced team, flat hierarchies, and short decision-making processes

Project details

• Start: flexible
• Remote: hybrid
• Location: Hamburg, DE
• Languages: German