Freelance SEO & GEO Manager - AI Search & AI Visibility

Project overview

Are you ready to think about SEO and GEO together and actively shape the future of organic search? The search landscape has changed rapidly in recent years and is constantly evolving through LLMs and AI-powered search systems. With us, you will combine proven SEO methods with new approaches around GEO and AI search. We already use AI in various ways in our daily work and are looking for someone who is enthusiastic about this change, curiously embraces new developments, and actively uses the opportunities of AI to sustainably increase the visibility of our clients.

Responsibilities

Technical SEO and GEO Optimization

Off-page SEO & Digital Brand Reputation

SEO and GEO Content Strategy & Creation

Performance Analysis & Reporting

Must-haves

Nice-to-haves

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Project Framework and Benefits

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• Check websites for technical errors and optimization potential
• Optimize website and URL structures for search engines and AI systems
• Ensure crawling and indexing by search engines and AI systems
• Analyze brand perception in AI models and identify potential for increasing visibility
• Develop measures to strengthen digital reputation
• Create PR content and AI-optimized company profiles for relevant platforms like LinkedIn and Google
• Develop recommendations for other relevant platforms and external presence
• Analyze keywords, search intentions, and topic potentials using AI
• Develop content strategies, topic plans, and author briefings
• Create, revise, and optimize SEO and GEO-optimized content for quality and visibility
• Coordinate text creation and support the search engine and AI-friendly integration of content
• Analyze the development of visibility and traffic from search engines and AI systems
• Measure performance using Google Search Console, Ahrefs, and Analytics
• Evaluate results, identify optimization potential, and derive recommendations for action
• Experience in online marketing (at least 2 years)
• Profound knowledge in SEO, especially keyword research, on-page, and content optimization
• Understanding of how classic search engines and generative AI search systems work
• Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush
• Experience in performance analysis and data-driven optimization of content and rankings
• Proactive, analytical, and solution-oriented thinking
• Strong communication skills and structured way of working
• German: at least C1 (text proficiency is central for us), English at least B2
• Experience in B2B marketing (ideally in the IT sector)
• Initial experience in GEO for optimizing visibility in AI-supported search systems
• Collaboration on a freelancer basis, 100% remote
• Start: as soon as possible
• 10 to 30 hours per week
• Communication expected in CET time zone (Berlin), max. +/- 2 hours
• Access to our own training platform for B2B marketing, for continuous further education and expansion of your marketing expertise
• a brief introduction of yourself
• your relevant experience
• your availability and your desired rate

Project details

• Start: flexible
• Remote: remote
• Location: Hamburg, DE
• Languages: German

Source notes

Leadeffect GmbH, based in Hamburg, supports over 70 IT companies as a long-term online marketing partner, focusing on web design, SEO, SEA, LinkedIn, and email marketing. We work entirely remotely, emphasizing flexible, location-independent collaboration.