GA4 Analytics Implementation Contractor

Project overview

Senior Analytics Implementation Consultant (GTM & Server-Side Tracking)

London | 3-month Contract | £450-500/Day | Outside IR35

This is an opportunity to join a high-performing digital measurement and implementation team during a critical period of growth and delivery. You'll take ownership of a substantial implementation backlog, contribute to complex server-side tracking projects, and help deliver key client initiatives before year-end.

The Company

They are a consultancy-led organisation delivering digital analytics, measurement, and implementation services across multiple markets. With a centralised team structure and a growing client portfolio, they support a range of enterprise-level digital transformation and tracking projects. The team operates in a fast-paced environment, balancing technical excellence with a collaborative and proactive culture.

The Role and Deliverables

Your Skills & Experience

How to Apply

If you are a technically strong implementation specialist with deep GTM and server-side tracking expertise and are looking for a high-impact freelance engagement, please apply with your latest CV.

• Deliver and maintain client-side and server-side tracking implementations across multiple client accounts.
• Support a large-scale server-side migration project within the Google ecosystem, ensuring successful delivery against project timelines.
• Manage implementation tickets, audits, QA processes, tracking updates, and ongoing configuration requests.
• Configure and troubleshoot tags, pixels, APIs, and conversion tracking across digital marketing platforms including Meta and TikTok.
• Work with stakeholders to challenge requirements where necessary and recommend effective technical solutions.
• Support multiple websites and containers, ensuring accurate tracking across complex digital environments.
• Strong hands-on experience with Google Tag Manager, including server-side GTM implementations.
• Deep understanding of digital measurement, implementation, and tag management systems such as GTM, Tealium iQ or similar platforms.
• Experience implementing Google Analytics events, Advanced Conversions, Consent Mode, Google Gateway, and related tracking frameworks.
• Comfortable working with custom HTML, JavaScript, and custom tagging requirements for debugging and implementation purposes.
• Proven capability delivering end-to-end server-side tracking projects and technical implementation workstreams.
• Strong knowledge of pixels, conversion APIs, and measurement solutions across major social platforms.
• Experience conducting audits, troubleshooting tracking issues, and managing complex tracking requirements across multiple sites and containers.
• Confident communicator who can explain technical approaches clearly to clients and internal stakeholders.
• Agency experience is advantageous, although not essential.

Project details

• Start: flexible
• Duration: 3-month Contract
• Location: London
• Rate: 56-63 EUR/h