Influencer Marketing Manager

Project overview

Our healthcare technology company is seeking a Influencer Marketing Manager to lead influencer program while shaping and amplifying the customer voice across social channels. This is a fully remote role and 40 hours/week contract working PST hours. RESPONSIBILITIES

• Build and run the creator program: Launch our first paid YouTube review campaign: dedicated 5 to 10 minute reviews of our products from creators our buyers already trust. Support our own YouTube channel by bringing creator collaborations and guest appearances to our existing video series.
• Source and vet creators in caregiving, aging parents, senior living, senior tech, and family life. Judge channels on median views, audience age and gender, and comment quality, not subscriber counts. Produce a steady pipeline of UGC and creator video for paid social, YouTube ads, product pages, and our buyer's guide.
• Negotiate rates, deliverables, usage rights, exclusivity, and performance bonuses. Manage contracts, product shipping, and payments.
• Write clear creative briefs and review drafts for accuracy, brand fit, and FTC disclosure before anything goes live.
• Own our creator platform day to day (for example CreatorIQ, GRIN, Aspire, or a UGC marketplace): discovery, outreach, briefs, approvals, content library, and reporting.
• Partner with our Paid Social Manager to run creator content as ads (whitelisting and Spark-style partnership ads) and learn which hooks and creators drive sales. Work with our in-house graphic designer to cut creator footage into ad variations, thumbnails, and social posts.
• Track every creator with unique links, promo codes, and phone numbers so results tie back to leads and sales. Report monthly on spend, views, cost per view, leads, sales, and customer acquisition cost by creator. Manage the program budget and shift money toward the creators and formats that deliver. REQUIREMENTS
• 5+ years in influencer, creator, or partnership marketing, with at least 2 years running paid creator campaigns yourself.
• Hands-on experience with YouTube creator deals, including dedicated videos and integrations.
• Daily use of at least one influencer or UGC platform (CreatorIQ, GRIN, Aspire, Upfluence, Billo, or similar).
• Strong writing for creative briefs, outreach, and creator feedback.
• Comfort managing many relationships, deadlines, and payments at once.
• Nice to haves: Experience in health, wellness, senior care, insurance, or other trust-driven categories. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. Benefits

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 45-50 EUR/h