Required skills
- Email Marketing
- Klaviyo
- E-commerce
- DTC Marketing
- SMS Marketing
- Campaign Management
- Team Leadership
- Client Communication
- Performance Reporting
- Figma
Languages: German
Job description
We are a full-service email and SMS marketing agency seeking an Email Marketing Manager to take full responsibility for the email marketing of multiple DTC brands. You will manage strategy, execution, and performance, leading a team and serving as the main client contact.
Project overview
We are a full-service email and SMS marketing agency supporting DTC brands with seven- and eight-figure revenues to grow profitably. Our focus is on high-performance email flows, campaigns, and customer retention strategies using Klaviyo.
As an Email Marketing Manager, you will take full responsibility for the email marketing of multiple DTC brands.
You will be responsible for the strategy, implementation, and performance of all campaigns, flows, and pop-ups.
You will manage your team of designers, copywriters, and Klaviyo technicians, ensuring all results are delivered on time, brand-compliant, and error-free.
Your task is to set the strategic direction, establish clear quality standards, and ensure that every email meets these standards.
Furthermore, you will be the central point of contact for your clients, responsible for communication, performance, and the overall success of the collaboration.
A dynamic work environment awaits you, where accuracy, quick reactions, and reliable performance are crucial.
You are a good fit for us if...
✓ you have at least two years of experience in email marketing for e-commerce or DTC brands.
✓ you speak and write fluent German and English.
✓ you have sound knowledge of email and SMS marketing for e-commerce.
✓ you have previously worked for a brand or an email marketing agency.
✓ you are proficient in Klaviyo and are well-versed in both flows and campaigns.
✓ you have a keen eye for layout, visual hierarchy, spacing, and modern design, understanding how emails need to be designed not only to look good but also to drive sales.
✓ you can work quickly without compromising quality.
✓ you are easily reachable, reliable, and communicate clearly with your team.
✓ you can lead your team and ensure tasks progress efficiently.
✓ you can manage multiple brands simultaneously and stay organized without needing to be reminded of tasks.
✓ you work independently and proactively, take responsibility, and keep track of your tasks and deadlines yourself.
✓ you can work largely undisturbed between 9:00 AM and 5:00 PM and are available.
Responsibilities
Why You Should Work With Us
- Take responsibility for the entire email marketing strategy and implementation for campaigns, flows, and pop-ups
- Create and maintain monthly campaign calendars for each client
- Review email copy for clarity, conversion potential, and appropriate brand voice
- Brief designers and review email designs for layout, visual hierarchy, and conversion potential
- Manage client communication, approvals, and feedback loops
- Ensure revisions are implemented quickly – usually within 24 hours
- Oversee dispatch planning and quality assurance to ensure all emails are error-free before sending
- Manage your team and ensure all agreed-upon services are completed on time
- Ensure a clear and organized structure in Figma and Klaviyo
- Create and present monthly performance reports with insights and concrete improvement measures
- Be available on Slack during working hours and respond within 15 to 20 minutes
- 100% remote
- High degree of personal responsibility and creative freedom
- Collaboration with high-growth DTC brands
- A high-performing team that supports each other
- Work with current strategies and methods in retention marketing
Project details
- Start: flexible
- Remote: remote
- Location: Berlin, DE
- Languages: German
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