Digital Analyst Business Performance - Lille

Project overview

Digital Analyst Business Performance

Mission Context

As part of strengthening its Digital Experience and CRO teams, our client is looking for a Digital Analyst Business Performance to support the management of the performance of its international e-commerce platforms and applications.

The objective is to leverage digital, marketing, and commercial data to identify growth levers, understand performance evolutions, and formulate concrete recommendations to business, Product, and CRO teams.

Main Missions

Profile Sought

Work Environment

You will work in a cross-functional environment, collaborating with the Digital Experience, CRO, Product, Marketing, Data, and international market teams.

The challenge: make data speak to inform business decisions, improve user experience, and directly contribute to the growth of e-commerce performance.

• Business & E-commerce Performance Analysis
• Analyze the performance of websites and applications: traffic, conversion rates, average order value, revenue per user (RPU).
• Identify factors explaining performance changes by market, channel, device, and category.
• Conduct in-depth analyses to identify growth opportunities and areas for improvement.
• Transform analyses into actionable business recommendations.
• Performance Management & Reporting
• Build and evolve reporting and performance indicators (KPI, North Star Metrics).
• Produce recurring analyses and reports for teams and management.
• Implement monitoring and alerting systems.
• Contribute to the improvement of indicators and analysis methods in collaboration with Data teams.
• Present key insights to stakeholders.
• Product & CRO Analysis
• Measure the impact of Product, UX, CRO, and Marketing initiatives on business performance.
• Analyze user behaviors, conversion funnels, and friction points.
• Contribute to the analysis of A/B tests.
• Identify opportunities for optimizing digital journeys.
• Support teams in prioritizing high-value actions.
• Significant experience in Digital Analytics, Web Analytics, or Business Analytics.
• Proven experience in an e-commerce or retail environment.
• Excellent understanding of business KPIs and digital performance.
• Good command of Adobe Analytics (essential).
• Knowledge of Contentsquare or Hotjar appreciated.
• Experience with CRO, A/B Testing, and Product Analytics issues.
• Good analytical, synthesis, and presentation skills for business stakeholders.
• Autonomy, rigor, and results-oriented.
• Professional English.

Project details

• Start: flexible
• Remote: hybrid
• Location: Lille, France, FR
• Rate: 50-50 EUR/h
• Languages: French