Paid Social & Customer Voice Manager

Project overview

Our healthcare technology company is seeking a Paid Social & Community Management Specialist to lead paid social advertising while shaping and amplifying the customer voice across social channels. This role combines strategic paid media execution, community management, and content creation to drive acquisition, engagement, and retention. This is a hybrid role, going onsite 3 days a week in Concord,CA. It's full 40 hours/week contract with a potential to convert as full-time role. RESPONSIBILITES

• Plan, execute, and optimize paid social campaigns across platforms (Paid social including Facebook, YouTube, TikTok, X, LinkedIn) to meet CAC, ROAS, and growth targets.
• Create and test ad creative concepts, messaging, and formats in partnership with content and design teams; iterate based on performance data.
• Monitor social channels and online communities for customer feedback, sentiment, and emerging issues; triage and escalate when needed.
• Manage community engagement by responding to comments and messages, fostering positive interactions, and guiding conversations to support brand health.
• Develop and maintain dashboards and regular reports on paid social performance, customer sentiment, and community metrics; present learnings to stakeholders.
• Conduct A/B tests on creative, audience segments, and landing experiences; use results to scale winning approaches.
• Manage paid social budgets, pacing, and vendor relationships to maximize efficiency and impact.
• Ensure compliance with platform policies and brand guidelines; maintain consistent voice and tone across paid and organic customer touchpoints. REQUIREMENTS
• 5+ years of experience in paid social media advertising, with proven results in managing campaigns and budgets across major platforms.
• Experience in community management or customer-facing roles that required moderating conversations and synthesizing feedback.
• Strong content creation skills or experience working closely with creative teams to produce social-first assets and copy.
• Proficiency with analytics tools (e.g., Meta Ads Manager, TikTok Ads, Google Analytics) and comfort working with performance data to make decisions.
• Excellent written and verbal communication skills with a customer-centric mindset and attention to brand voice.
• Demonstrated ability to translate customer feedback into operational or product improvements.
• Familiarity with A/B testing methodologies, audience segmentation, and attribution models.
• Ability to prioritize in a fast-paced environment, collaborate cross-functionally, and manage multiple projects and stakeholders simultaneously. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits

Project details

• Start: flexible
• Remote: hybrid
• Location: Concord, CA, US
• Rate: 45-55 EUR/h