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Product Manager Martech (m/f/d)

Hays AG · Zug, Schweiz, Switzerland · On-site · Senior

  • Zug, Schweiz, Switzerland · On-site
  • 12 Monate
  • English · German

Indexed (13 days ago) · refreshed constantly

Start
ab sofort
Duration
12 Monate
Work mode
On-site
Contract
Freelance / B2B
Seniority
Senior
Reference
3060992

Required skills

Languages: English · German

Job description

Project overview

Product Manager Martech (m/f/d)

Reference: b31dc9ed-9436-4900-a9bc-c2b9fb90fe48

Responsibilities

  • Responsible for the entire product lifecycle—from defining the long-term vision and market strategy ("The What") to leading the tactical execution and sprint delivery ("The How")
  • Define and communicate the product vision and long-term roadmap for Martech ecosystem and be the end-to-end champion of our marketing technology solutions
  • Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit
  • Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives
  • Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint
  • Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments
  • Translate marketing requirements into clear technical specifications
  • Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team
  • Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap
  • You will serve as the single point of accountability, ensuring that Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output

Requirements

Main advantages:

  • Minimum Bachelor's degree in a relevant field
  • Previous experience in marketing platforms and product ownership
  • Professional experience within Martech
  • Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment
  • Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA)
  • Expert-level experience with Scrum frameworks, backlog grooming, and product management software
  • Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders
  • Strong capability to use data and customer insights to make prioritization decisions
  • Fluency in English required, German is an advantage
  • Dynamic and innovative market environment
  • A very renowned company

Project details

asap

12 MM

  • Start: ab sofort
  • Duration: 12 Monate
  • Remote: onsite
  • Location: Zug, Schweiz, CH
  • Languages: English, German

Source notes

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