Job description
Project overview
Product Marketing Manager
REED Marketing & Creative are pleased to be partnering with a globally recognised organisation operating within a highly technical, data-led environment to recruit a Product Marketing Manager on an initial 6-month contract. This is an exciting opportunity to join a growing Product Marketing function and play a key role in bringing innovative products and services to market across a global customer base.
The Role
Reporting to the Head of Product Marketing, you will lead product marketing activities across a portfolio of products, taking ownership of go-to-market strategy, positioning, proposition development and customer adoption initiatives. Working closely with Product Management, Digital, Campaigns, Commercial and Partner teams, you will help drive successful product launches and long-term commercial growth.
Key Responsibilities
Experience & Skills required
Interested? Apply online or contact Jo Aldred at Reed Marketing & Creative
- Location: Taunton, Hybrid (minimum 2 days per week in the office)
- Salary: £300 per day
- Job Type: 6 Month Contract
- Develop and deliver go-to-market strategies for new and existing products.
- Create compelling product positioning, messaging and value propositions.
- Use customer, market and competitive insight to validate opportunities and shape product strategy.
- Lead product marketing plans that support successful market introduction and customer adoption.
- Work with cross-functional stakeholders to align commercial priorities and marketing activity.
- Support demand generation, partner enablement and lifecycle marketing initiatives.
- Monitor product performance and recommend improvements to maximise adoption and commercial success.
- Manage multiple product launches and workstreams simultaneously.
- Proven product marketing experience within a complex B2B environment.
- Strong experience developing and executing go-to-market strategies.
- Background within technology, digital services, SaaS, data solutions or similarly technical environments.
- Expertise in product positioning, value proposition development and messaging.
- Experience using customer and market insight to drive commercial decision-making.
- Strong commercial mindset with the ability to drive customer adoption and growth.
- Excellent stakeholder management and influencing skills within matrix organisations.
Project details
- Start: flexible
- Location: South West England, GB, GB
- Rate: 38-38 EUR/h
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Found on reed.co.uk