Senior B2B Marketing Campaign Strategist

Project overview

For our end client Enexis, Harvey Nash is looking for a Senior B2B Marketing Campaign Strategist.

Please note! Please send applications via the website, including the following information:

Availability in hours per week

Has the candidate worked for Enexis before?

Holiday plans within the next 3 months

Expected start date: ASAP

Duration of the assignment: 1 year

Option for extension: yes

Number of hours per week: 32-40

Location of work: Den Bosch

On-site or from home: Tuesday and Thursday office days

Freelancer possible: No

Direct Hire: No

Deadline for submitting candidates: 20-10-2026 12:00

Position scale: 16

Target rate (all-in, including travel and parking costs and any overnight costs, excluding VAT): 110.41 Euro

Date of intake interview at Enexis online or on-site: to be determined

Screening type: Basic

Senior B2B Marketing Campaign Strategist

32 to 40 hours | Den Bosch | Temporary strategic assignment

Develop an effective B2B campaign strategy for the energy transition

Grid congestion is increasingly impacting businesses. They are looking for clarity, actionable insights, and solutions. Therefore, Enexis has an important campaign task: how do we reach the right business audiences, how do we guide them through the customer journey, and how do we achieve demonstrable behavioral change?

As a Senior B2B Marketing Campaign Strategist, you will develop and strengthen the campaign strategy for the large corporate market. You will translate marketing objectives, propositions, customer insights, and complex energy themes into a coherent and measurable campaign approach.

You will determine which target group segments will be prioritized within campaigns, what role campaigns play in the customer journey and marketing funnel, and what combination of content, media, and digital channels is needed to achieve the desired effect. Together with the campaign team, you will then ensure a good translation into execution.

This is explicitly not a role where you only coordinate individual campaigns or provide communication advice. We are looking for an experienced B2B campaign strategist who independently develops campaign strategies, makes sharp choices, and provides direction for effective campaigns based on data.

Your assignment

You will work on two coherent results:

A clear, supported, and measurable B2B campaign strategy.

Well-founded advice on the structural setup of the B2B campaign strategy function within Enexis.

You will use the existing B2B campaign strategy and the current campaign plan as a starting point. You will investigate what works well, where strategic refinement is needed, and what choices need to be made to reach business audiences more effectively.

What will you do?

As a Senior B2B Marketing Campaign Strategist:

develop and monitor the B2B campaign strategy for the large corporate market;

translate marketing objectives, propositions, customer insights, and substantive energy themes into coherent campaigns;

analyze and prioritize relevant target groups and segments within the campaign approach;

determine the role campaigns play within the customer journey and the different phases of the marketing funnel;

translate customer needs, behavioral insights, and potential barriers into concrete campaign objectives;

develop a coherent approach for content, media, digital marketing, and online performance;

formulate measurable campaign objectives, KPIs, and guidelines for monitoring and optimization;

use campaign performance, customer insights, and market developments to specifically refine the campaign strategy;

provide focus and priority within the campaign portfolio;

make it clear which campaigns should be started, adjusted, scaled up, or terminated;

create support for strategic choices and make trade-offs and priorities transparent;

provide direction for the translation of the campaign strategy into execution;

work closely with the communication advisor, campaign marketer, media strategist, social media specialist, and other involved disciplines.

Your position within the campaign team

You are responsible for the strategic coherence of the B2B campaign approach. You provide direction and substantive guidance, but are not a manager of the campaign team.

The communication advisor provides the communication challenge, the substantive context, and the core message. Existing or externally developed propositions also serve as input for the campaign approach.

You will translate this input into:

choices in target groups and segments;

the role of campaigns within customer journeys and funnels;

desired behavioral change;

campaign objectives;

channel and media choices;

KPIs and measurement methods;

strategic priorities.

Together with the campaign team, you will ensure the translation into concrete campaigns. The campaign marketer organizes and executes the implementation. You will monitor whether the execution aligns with the chosen strategy, objectives, and target group insights and advise on necessary adjustments.

Result 1: a working and measurable B2B campaign strategy

You will refine the existing B2B campaign strategy and campaign plan. You will ensure that:

the most important business target groups and segments for the campaigns have been identified;

relevant customer needs, behavioral insights, and barriers have been translated into campaign choices;

it is clear what role campaigns play within the customer journey and marketing funnel;

the desired behavioral change per campaign is concretely described;

objectives, KPIs, and measurement methods have been established;

strategic choices and priorities have been explicitly made;

the campaign portfolio has sufficient focus and coherence;

the division of roles between strategy, communication advice, and execution is clear;

the campaign team has clear strategic frameworks;

campaigns can be effectively optimized based on results and insights;

the campaign strategy aligns with Enexis' broader communication program.

Result 2: advice on the structural campaign strategy function

In addition to refining the campaign strategy, you will investigate what structural role Enexis needs for future B2B campaigns.

You will develop a well-founded proposal with:

a concrete job profile;

the required capacity, competencies, and seniority;

its positioning relative to communication advice and campaign execution;

a clear division of roles and responsibilities;

the desired working method and collaboration;

points of attention for data usage, safeguarding, and continuity.

The advice will provide Enexis with a substantiated basis for making choices about the future setup of the B2B campaign strategy function.

What you bring

You are an experienced B2B campaign strategist who has independently developed and refined multiple integrated campaign strategies. You can demonstrate which strategic choices you have made, how you have connected with execution, and what results have been achieved.

You possess:

at least five years of experience as a senior B2B campaign strategist within a large or complex organization;

proven experience in independently developing and refining multiple integrated B2B campaign strategies;

experience with target group segmentation, customer insights, and market analysis;

experience with B2B customer journeys and marketing funnels;

knowledge of behavioral change and translating behavioral goals into campaigns;

experience in translating existing propositions and substantive themes into campaigns;

knowledge of content marketing, digital marketing, media strategy, and online performance;

experience in developing KPI frameworks for measuring and optimizing campaign effectiveness;

knowledge of metrics such as reach, engagement, CTR, CPM, conversion, and funnel progression;

experience with data-driven monitoring, analysis, and optimization;

extensive experience with stakeholder management within a corporate or administratively complex organization;

a completed Bachelor's or Master's degree in marketing, marketing communication, or a similar field.

Experience within the energy transition, infrastructure, business services, or another regulated environment is a plus.

When do you fit this assignment?

This assignment is a good fit for you if:

you have been independently responsible for the development of integrated B2B campaign strategies;

you look beyond individual tools, channels, or campaign activities;

you can substantiate choices in target groups, funnels, channels, and KPIs;

you use insights from data to demonstrably improve campaigns;

you can translate strategic vision into clear frameworks for execution;

you reduce complex issues to clear choices;

you can provide direction without being a formal manager;

you take an independent stance while simultaneously collaborating effectively;

you remain calm and focused when interests diverge.

This assignment is less suitable if your experience primarily consists of communication advice, content creation, campaign coordination, or project management without demonstrable responsibility for integrated B2B campaign strategies.

How you work

You work independently within the Digital Marketing & Campaigns team and take a clear strategic position. You form your own judgment, ask critical questions, and substantiate choices with data, customer insights, and market knowledge.

You are connecting where possible and persistent where necessary. You know when to investigate, align, advise, or convince. In doing so, you provide substantive direction without taking over the responsibility of the executing specialists.

You combine strategic insight with pragmatism. You not only develop a clear campaign strategy but also ensure, together with the campaign team, that it is understood and applied.

Your team

You work within the Digital Marketing & Campaigns team of the Marketing, Communication & Public Affairs department. The team develops and executes campaigns for clients and the labor market and is also responsible for digital channels, social media, and marketing automation.

You will work closely with colleagues from:

Digital Marketing & Campaigns;

M&C Advice;

Brand & Creation;

client teams and subject matter domains;

media, data, and online marketing disciplines.

The organization has many substantive stakeholders and different interests. Within that playing field, you will bring strategic focus, make choices transparent, and help stakeholders work from one coherent campaign approach.

Practical information

You are available for 32 to 40 hours per week.

You are available on Tuesdays and Thursdays to work on-site in Den Bosch.

You are deployable for the full duration of the assignment.

In short

As a Senior B2B Marketing Campaign Strategist, you will develop and strengthen the campaign approach with which Enexis supports companies in the challenges of the energy transition.

You will bring together target groups, customer journeys, behavioral goals, channels, data, and KPIs into one measurable B2B campaign strategy. You will provide substantive direction, ensure the translation into execution together with the campaign team, and help Enexis sustainably set up the structural campaign strategy function.

You will not only coordinate individual campaign activities but also determine from which strategic choices campaigns are developed and when they demonstrably contribute to the desired result.

Interested? We would like to receive a CV and the following information (without this information, the CV will not be processed):

Earliest possible start date

All-in rate (incl. travel, parking costs, and any overnight costs, excl. VAT)

Project details

Motivation

Two references will be requested during onboarding

By responding to this request, the Contractor declares to have taken note of and agrees with the A

• Start: z.s.m.
• Duration: 1 jaar
• Location: Den Bosch, Noord-Brabant, NL
• Languages: Dutch