Senior Product Manager – CRM / Generative AI / Snowflake

Project overview

Detailed description of the need

As part of a strategic digital transformation program, our client, a major player in the financial sector, is looking for a Senior Product Manager specializing in CRM, Artificial Intelligence, and Data to support the evolution of its internal CRM platform.

This platform, used by over 1,200 employees across 7 business lines, is a central tool for customer relationship management, sales efficiency, and developing synergies between different activities.

To accelerate this transformation, our client is setting up autonomous multidisciplinary squads, integrating generative AI technologies and advanced data processing and exploitation capabilities.

The consultant will join the "Intelligent CRM & Client Centricity" squad, whose objective is to develop a more intelligent CRM capable of improving customer knowledge, automating certain sales activities, and strengthening collaboration between business lines.

Your main responsibilities

• Product leadership and squad coordination
• Lead the execution of the product roadmap defined by the Product Owner.
• Build and monitor delivery plans, in coordination with Business Analyst, Development, QA, UX/UI, and Data teams.
• Oversee operational priorities, dependencies, risks, and blockers.
• Monitor the squad's capacity, velocity, and performance indicators.
• Ensure the quality of deliverables and their alignment with business objectives.
• Development of CRM features augmented by AI
• Lead the development of features integrating generative AI and Large Language Models (LLMs).
• Contribute to automating the transformation of meeting minutes, sales notes, and transcriptions into structured and usable CRM data.
• Develop advanced customer targeting and segmentation capabilities through the exploitation of Snowflake and Artificial Intelligence.
• Support the construction of a 360° Customer vision, consolidating customer information from different business lines.
• Identify opportunities to improve sales productivity, personalize interactions, and detect business synergies.
• Product Discovery and Data-driven approach
• Organize Product Discovery phases and Design Thinking workshops with business and technical stakeholders.
• Analyze user journeys, data needs, and operational pain points.
• Define MVPs and lead the design of functional prototypes.
• Prioritize evolutions based on business value, user impact, and feasibility.
• Utilize usage data and KPIs to fuel continuous product improvement.
• Change management and adoption support
• Participate in defining communication and training plans associated with new features.
• Support users in adopting CRM and AI solutions.
• Measure the satisfaction, adoption, and business benefits of deployed features.
• Organize user feedback loops to optimize product evolutions.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Languages: French