Senior Product Marketing Manager- Healthcare

Project overview

Senior Product Marketing Manager Position Overview We are seeking a strategic and experienced Senior Product Marketing Manager to lead the development, execution, and optimization of marketing strategies for diabetes-related products and solutions. This role is responsible for driving product positioning, messaging, market adoption, and lifecycle management while collaborating across commercial, clinical, regulatory, and cross-functional teams. The ideal candidate combines deep healthcare marketing expertise with a strong understanding of the diabetes landscape and customer journey.

This position requires a seasoned marketing professional with experience in pharmaceutical and/or medical device organizations and a passion for improving outcomes for people living with diabetes. Key Responsibilities

• Develop and execute comprehensive marketing strategies, plans, and programs that drive product growth, customer engagement, and market differentiation.
• Create compelling product positioning, value propositions, and messaging aligned with customer needs and business objectives.
• Lead marketing initiatives across product launches, lifecycle management, customer education, campaigns, and promotional programs.
• Ensure consistent brand and product messaging across all channels and customer touchpoints.
• Conduct market research and competitive analysis to identify market opportunities, customer insights, industry trends, and emerging competitive threats.
• Develop business cases and strategic recommendations to support product portfolio growth and commercialization efforts.
• Partner with cross-functional stakeholders to establish strategic priorities and product roadmaps.
• Monitor product performance metrics and recommend actions to optimize market penetration, revenue growth, and customer adoption.
• Support annual business planning and budgeting processes through forecasting, financial analysis, and resource planning.
• Recommend investment strategies and resource allocation decisions to maximize product profitability and business impact.
• Assist in managing products throughout their lifecycle, from concept development and commercialization through product retirement. Cross-Functional Leadership
• Collaborate with Clinical Affairs, Medical Affairs, Sales, Regulatory Affairs, Market Access, Product Development, and Commercial Operations teams.
• Provide strategic marketing guidance to project teams and ensure alignment with overall product strategy.
• Assess project risks, monitor timelines, and develop recommendations to mitigate issues and keep initiatives on track.
• Mentor and coach marketing team members on product strategies, campaign development, and best practices.
• Ensure all marketing activities comply with corporate policies, industry regulations, legal requirements, and healthcare marketing standards.
• Partner with regulatory and legal stakeholders to ensure compliant promotional materials and communications. Qualifications
• Bachelor's degree in Marketing, Business, Healthcare Administration or a related field.
• 5-8+ years of product marketing experience within a pharmaceutical, biotechnology, healthcare, medical device, or diabetes-focused organization.
• Demonstrated experience developing and executing successful product marketing strategies and commercialization plans.
• Strong experience with market research, competitive intelligence, customer segmentation, and product positioning.
• Proven ability to influence cross-functional stakeholders and manage multiple complex initiatives simultaneously.
• Experience with budgeting, forecasting, and business case development.
• Excellent presentation, communication, and executive stakeholder management skills.
• Strong analytical and strategic thinking capabilities. Preferred Qualifications
• MBA or advanced degree strongly preferred.
• Certified Diabetes Care and Education Specialist (CDCES) credential strongly preferred.
• Experience supporting diabetes technologies, glucose monitoring, insulin management, or related therapeutic areas.
• Healthcare marketing experience within pharmaceutical and/or medical device organizations.
• Management consulting experience with firms such as Accenture, Deloitte, EY, KPMG, PwC, ZS Associates, IQVIA, or similar organizations is highly desirable.
• Experience translating clinical data and healthcare insights into customer-focused marketing strategies.
• Familiarity with healthcare provider, patient, payer, and health system stakeholder engagement. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace. Benefits

Project details

• Start: flexible
• Remote: onsite
• Location: Plano, TX, US
• Rate: 81-87 EUR/h