Senior SEA Manager (m/f/d) – Google Ads | B2C, Healthcare & Prevention

Project overview

Senior SEA Manager (m/f/d) – Google Ads | B2C, Healthcare & Prevention | Freelance · Remote

Cumdente GmbH · Apacare · Prof. Hahn Klinik | Tübingen

Project details

• Start: ab sofort
• Remote: remote
• Location: Deutschland, Österreich, Schweiz, Vereinigte Staaten, Vereinigtes Königreich und Irland, CH
• Languages: German

Source notes

We operate in the fields of oral health, prevention, and specialized medical services.

With Apacare, we offer high-quality products for prevention and oral health directly to end consumers. The Prof. Hahn Klinik stands for specialized medical services.

We are looking for an experienced individual on a freelance basis to strategically and operationally further develop our Google Ads activities, particularly to advance our B2C campaigns and digital patient acquisition.

We are looking for someone who thinks entrepreneurially, recognizes growth opportunities, contributes their own ideas, and achieves measurable success together with our team.

Your Responsibilities

What You Bring

What is Particularly Important to Us

We are not looking for a pure campaign administrator, but a strategic sparring partner who takes responsibility, develops their own ideas, and actively drives our marketing activities forward.

The focus is on economically sensible growth, qualified customer and patient inquiries, and measurable results.

Advertising budgets should not simply be exhausted, but specifically deployed where they demonstrably bring the greatest benefit.

What We Offer

Interested?

Then we look forward to a brief introduction with information on:

We look forward to meeting people who think big, enthusiastically shape a new category, and want to celebrate extraordinary successes with us.

• You will develop and be responsible for our SEA strategy with a focus on B2C performance marketing and patient acquisition.
• You will optimize existing Google Ads campaigns and develop new approaches to increase revenue and acquire new customers for Apacare.
• You will develop and manage campaigns to acquire qualified patient inquiries for the Prof. Hahn Klinik.
• You will analyze market potential, search behavior, and regional demand, deriving growth strategies from them.
• You will optimize keywords, ad texts, bidding strategies, and budgets.
• You will develop ideas for effective ads, images, and advertising materials and coordinate their implementation with our marketing team.
• You will analyze landing pages and develop concrete measures to improve the conversion rate.
• You will ensure reliable, data-protection-compliant conversion tracking and transparent performance measurement.
• You will work closely with our social media team and the entire marketing department, coordinate campaigns and measures across channels, and actively contribute your SEA insights to the joint marketing strategy.
• You will create understandable reports with concrete recommendations for action and, together with the team, develop new ideas to increase our marketing performance.
• Several years of demonstrably successful experience in SEA and Google Ads management at a senior level.
• Profound knowledge of Search, Shopping, and Performance Max.
• Confident handling of Google Ads, GA4, Google Tag Manager, and conversion tracking.
• Experience in B2C performance marketing, ideally in e-commerce or lead generation.
• Ideally, experience in healthcare, prevention, or clinic marketing.
• Understanding of different target groups, customer journeys, and economic contexts.
• Experience with ad texts, advertising material concepts, and conversion optimization.
• References or concrete project successes that make your experience and results understandable.
• Knowledge of Microsoft Ads is a plus.
• Exciting projects in the areas of B2C, prevention, and healthcare
• Existing marketing structures and extensive campaign data
• Collaboration with a dedicated internal and external team
• Direct communication channels and quick decisions
• Room for your own ideas and strategic development
• Flexible remote collaboration on a freelance basis
• Long-term perspective in case of successful cooperation
• Your previous experience and specialization
• Two to three references or concrete project successes
• Your availability
• Your hourly or monthly fee