Senior SEA Manager – Google Ads | B2C, Healthcare & Prevention | Freelance · Remote

Responsibilities

What You Bring

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What is Particularly Important to Us

We are not looking for a pure campaign administrator, but a strategic sparring partner who takes responsibility, develops their own ideas, and actively drives our marketing activities forward.

The focus is on economically sensible growth, qualified customer and patient inquiries, and measurable results.

Advertising budgets should not simply be exhausted, but specifically used where they demonstrably provide the greatest benefit.

What We Offer

Interested?

Then we look forward to a brief introduction with information on:

We look forward to meeting people who think big, enthusiastically shape a new category, and want to celebrate extraordinary successes with us.

Job facts: Direct client project

• You will develop and be responsible for our SEA strategy with a focus on B2C performance marketing and patient acquisition.
• You will optimize existing Google Ads campaigns and develop new approaches to increase revenue and acquire new customers for Apacare.
• You will develop and manage campaigns to acquire qualified patient inquiries for the Prof. Hahn Klinik.
• You will analyze market potential, search behavior, and regional demand, deriving growth strategies from them.
• You will optimize keywords, ad texts, bidding strategies, and budgets.
• You will develop ideas for impactful ads, images, and advertising materials and coordinate their implementation with our marketing team.
• You will analyze landing pages and develop concrete measures to improve the conversion rate.
• You will ensure reliable, data protection-compliant conversion tracking and transparent success measurement.
• You will work closely with our social media team and the entire marketing department, coordinating campaigns and measures across channels and actively contributing your SEA insights to the joint marketing strategy.
• You will create understandable reports with concrete recommendations for action and, together with the team, develop new ideas to increase our marketing performance.
• Several years of demonstrably successful experience in SEA and Google Ads management at a senior level.
• Profound knowledge of Search, Shopping, and Performance Max.
• Confident use of Google Ads, GA4, Google Tag Manager, and conversion tracking.
• Experience in B2C performance marketing, ideally in e-commerce or lead generation.
• Ideally, experience in healthcare, prevention, or clinic marketing.
• Understanding of different target groups, customer journeys, and economic contexts.
• Experience with ad texts, advertising material concepts, and conversion optimization.
• References or concrete project successes that make your experience and results understandable.
• Knowledge of Microsoft Ads is a plus.
• Exciting projects in the areas of B2C, prevention, and healthcare
• Existing marketing structures and extensive campaign data
• Collaboration with a dedicated internal and external team
• Direct communication channels and quick decisions
• Room for your own ideas and strategic development
• Flexible remote collaboration on a freelance basis
• Long-term perspective in case of successful cooperation
• Your previous experience and specialization
• Two to three references or concrete project successes
• Your availability
• Your hourly or monthly rate

Project details

• Start: ab sofort
• Remote: remote
• Location: Tübingen, Deutschland, DE
• Languages: German

Source notes

We operate in the fields of oral health, prevention, and specialized medical services.

With Apacare, we offer high-quality products for prevention and oral health, aimed directly at end consumers. The Prof. Hahn Klinik stands for specialized medical services.

For the strategic and operational further development of our Google Ads activities, we are looking for an experienced freelancer who will further develop our B2C campaigns and digital patient acquisition in particular.

We are looking for someone who thinks entrepreneurially, recognizes growth opportunities, contributes their own ideas, and achieves measurable success together with our team.