Senior Web & App Analytics Consultant – Tracking, GA4 & Digital Analytics

Project overview

We, the bridgingIT Group, are a manufacturer-independent, product-neutral technology and management consultancy that supports customers from a wide range of industries in groundbreaking change initiatives.

Whenever we want to satisfy our customers due to a lack of capacity, we engage external professionals through our partner management.

We would be pleased to welcome you to our partner network soon.

Requirements

Must-Have Criteria

Desirable Knowledge

Relevant Technologies and Tools

If you are interested or have any questions, please feel free to contact your contact person at any time:

Cihan Falay

• Conception, implementation, and further development of web and app tracking solutions
• Development and implementation of tracking and measurement concepts, including event tracking
• Setup, maintenance, and optimization of client-side and server-side tracking
• Analysis of user behavior on websites and mobile applications
• Execution of funnel, conversion, cohort, and segment analyses
• Identification of usage hurdles, drop-off points, and optimization potentials
• Creation and further development of dashboards, reports, and KPI systems
• Planning, implementation, and evaluation of A/B tests
• Ensuring tracking data quality through testing, debugging, and monitoring
• Integration of different data sources and preparation for BI and reporting solutions
• Support with consent management and data protection-compliant tracking processes
• Derivation of data-based recommendations for action for product, UX, and development teams
• Several years of practical project experience in web & app analytics or digital analytics
• Profound hands-on experience with Google Analytics 4 (GA4)
• Very good knowledge of Google Tag Manager (GTM), including tracking implementation, testing, and debugging
• Practical experience with client-side and server-side tracking
• Experience with Firebase and the analysis of mobile applications
• Knowledge of Google BigQuery and the merging or analysis of digital usage data
• Demonstrable experience in the creation and implementation of tracking and measurement concepts
• Confident handling of event tracking, funnel, conversion, and segment analyses
• Experience with dashboarding and reporting via Looker Studio and/or Microsoft Power BI
• Knowledge of consent management and data protection-compliant tracking
• Experience in planning and evaluating A/B tests
• Ability to present analysis results understandably and derive concrete optimization measures
• Experience with OneTrust or Usercentrics
• Knowledge of Google Ads and Google Search Console
• Experience with Kameleoon or comparable A/B testing solutions
• Knowledge of Mouseflow or comparable behavioral analysis tools
• Experience collaborating with UX, product management, and development teams
• Project experience in larger corporate structures or in the energy supply sector
• Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, BigQuery, Looker Studio, Microsoft Power BI, OneTrust, Usercentrics, Google Ads, Google Search Console, Kameleoon, Mouseflow.

Project details

• Start: ab sofort
• Duration: 12 Monate
• Remote: remote
• Location: Stuttgart, Deutschland, DE
• Languages: German