Social Media Manager / Strategist

Project overview

Our client is currently seeking a Social Media Manager / Strategist for an opportunity to support a fast-paced, multi-brand retail and e-commerce environment. This role is 40hrs/week in a hybrid (4 days onsite, 1 remote) capacity in the DFW area, temp to perm based on performance. This role will develop distinct brand voices, create engaging content strategies, identify cultural trends, and drive brand awareness and customer engagement across social platforms.

Responsibilities

• Develop and manage organic social strategies, content pillars, and brand voice across both brands.
• Translate marketing, merchandising, and seasonal campaigns into engaging, always-on social content.
• Identify emerging trends and cultural moments, testing creative concepts to increase engagement and brand relevance.
• Lead community management, social listening, and audience engagement across Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging platforms.
• Develop creative briefs and provide feedback to Social Content Creators throughout the content development process.
• Manage content calendars, approvals, and asset delivery across both brands.
• Partner with Influencer/Creator and Paid Media teams to align campaigns, amplify top-performing content, and maintain a consistent brand voice.
• Track and report on social performance metrics, including engagement, reach, follower growth, sentiment, website traffic, and attributed sales.
• Share performance insights and recommendations with leadership and cross-functional partners.

Requirements

• 5+ years of experience as a Social Media Manager or in a similar role owning brand social channels; retail, home, e-commerce or consumer brand experience strongly preferred.
• A portfolio of bold, creative social work, including posts or campaigns that broke through and drove measurable results.
• Strategic thinker who can connect social content to brand goals, traffic and sales.
• Hands-on community management experience at scale, with sound judgment on tone and escalation.
• Proven ability to write creative briefs and direct content creators, photographers or video teams.
• Experience partnering with influencer and paid media teams on integrated campaigns.
• Deep, current knowledge of TikTok, Instagram, Pinterest, YouTube and Facebook: formats, algorithms, trends and creator culture.
• Strong data fluency with native analytics and social listening tools.
• Excellent writing skills and a sharp eye for copy, visuals and brand voice.

Nice to have

• Experience managing social for more than one brand at once, or for an omnichannel (stores + digital) retailer.
• Background in seasonal retail moments such as Back-to-School/College and Holiday.
• A passion for home, organization and design.
• Familiarity with tools such as Sprout Social, Later, Dash Hudson, CreatorIQ or similar.
• Hands-on content creation skills (short-form video editing, CapCut, Canva or Adobe Creative Suite). In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits

Project details

• Start: flexible
• Remote: hybrid
• Location: Fort Worth, TX, US