Social Media Specialist

Project overview

We're seeking a creative and versatile Social Media Specialist to support the development and execution of social media strategies that increase brand visibility, drive engagement, and generate leads. As a key member of a lean, collaborative marketing team, this individual will wear multiple hats and contribute across social media management, content creation, copywriting, campaign execution, and digital marketing initiatives.

The ideal candidate has experience managing both paid and organic social campaigns, a strong eye for design, and the ability to create compelling content that resonates with target audiences. Whether your background is in B2B or B2C marketing, you'll have the opportunity to make a meaningful impact while helping elevate the company's digital presence.

*You must have a portfolio showcasing your design to be considered* Type: Freelance Hours: 40 hours per week Location: Fully Remote Start Date: ASAP Duration: ongoing (possibility to extend/go full time) Additional Perk: Company-wide closure between Christmas and New Year's Schedule Requirement: Must work Eastern Time Zone hours (8:30 AM

• 5:00 PM EST) Responsibilities
• Develop and execute social media strategies aligned with overall marketing and business objectives.
• Manage and maintain content calendars across multiple social media platforms.
• Create, schedule, and publish engaging platform-specific content, including graphics, videos, and written posts.
• Write and edit copy for social media, blogs, e-newsletters, website pages, and other digital communications using templates and established brand messaging.
• Assist with the planning, creation, and production of video content for social media, websites, conferences, and other marketing channels.
• Manage and optimize social media accounts, including LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube.
• Execute and monitor paid and organic social campaigns to drive brand awareness, engagement, and lead generation.
• Track campaign performance, analyze metrics, and recommend optimization strategies.
• Monitor social channels and engage with followers to support community growth and brand engagement.
• Collaborate closely with the marketing team to maintain consistent branding and messaging across all digital channels.
• Stay informed on platform updates, industry trends, and emerging social media best practices.
• Test new campaign approaches and content strategies, including A/B testing, to improve results. Requirements
• Minimum of 2 years of experience executing paid and organic social media marketing campaigns.
• Experience in either a B2B or B2C marketing environment.
• Strong copywriting and editing skills with the ability to create engaging, audience-focused content.
• Creative eye for design and experience creating social media graphics and digital assets.
• Proficiency with Canva and the ability to independently develop branded social content.
• Experience managing campaigns across platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube.
• Familiarity with LinkedIn Ads and Meta Ads Manager.
• Experience using social media analytics and reporting tools to evaluate performance and guide strategy.
• General understanding of SEO and SEM best practices.
• Experience testing and optimizing marketing campaigns, including A/B testing.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience with HubSpot or similar marketing platforms is a plus, but not required. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. Benefits

Project details

• Start: flexible
• Duration: ongoing (possibility to extend/go full time)
• Remote: remote
• Location: United States, US