Specialized Distribution - Revenue Management and Dynamic Pricing D2C Expert

Project overview

Context

The client has been developing a direct-to-consumer (D2C) business since 2020, based on brand websites in Europe. A dedicated team, organized by areas of expertise (data, pricing and promotion, consumer experience, testing, assortments, marketplaces), supports online and offline activities. For pricing and promotion, the domain manager is supported by external expertise in revenue management and dynamic pricing. In parallel, the brand websites are changing e-commerce platforms across Europe.

Challenges

Assigned Missions

Terms

• Maximize margins in a demanding financial context, through the quality of the pricing strategy and its execution
• Make the right commercial strategy trade-offs, with D2C remaining one channel among others
• Further automate price management: market price collection, decision support, management rules
• Make markets autonomous on the dynamic pricing solution through coaching and training
• Monitor the performance of dynamic pricing, both online and offline, by tracking key indicators
• Provide knowledge of the levers for automating price management: market price collection, decision-making, creation of management rules
• Contribute to operational dynamic pricing tasks
• Liaise with markets to coach them on the chosen dynamic pricing solution
• Train markets on how to use this solution
• Monitor dynamic pricing KPIs, online and offline
• Ensure the performance of the strategic and tactical approach to dynamic pricing
• Start date January 4, 2027, for a duration of 12 months, full-time
• On-site presence in Lyon (Lyon region) ideally 3 days per week, 2 days being acceptable, with participation in key team rituals
• Remote work possible 2 days per week
• Availability in January required

Project details

• Start: flexible
• Remote: onsite
• Location: Lyon, France, FR
• Languages: French