Product / Scrum Manager Senior Data Visualization

Project overview

To support the growth and optimization of its digital ecosystem, the Business Unit Sport Monopole is strengthening its expertise in the collection and exploitation of digital data on its web and mobile application platforms.

Integrated directly within the Business Unit, the Tracking & Digital Analyst Consultant holds a hybrid role, at the crossroads of technical and business aspects. They are responsible end-to-end for the reliability of data collection, user consent compliance, and the monitoring of the BU's digital performance.

In daily interaction with Product Owners, web and mobile development teams, and the BU's marketing teams, their main mission is to ensure a reliable, compliant, and usable data foundation. They also provide the necessary visibility for activity management and user journey optimization.

Missions:

The consultant works autonomously on the technical aspects of data collection, while ensuring the analytical monitoring of their scope.

Profile Sought

As an experienced Tracking & Digital Analyst Consultant, you are capable of working autonomously on the technical aspects of data collection while ensuring the analytical monitoring of your scope. You have operational mastery of Tag Management tools, consent management platforms, web and mobile debugging tools, Piano Analytics, Power BI, Jira Cloud, and Confluence Cloud.

The creation of tagging plans is the mandatory key skill for this position.

Expected Skill Levels:

Work Environment

No information regarding remote work

2 days of training for skill development

GAMING DOMAIN (LOTTERY) PLEASE TAKE THIS INTO ACCOUNT BEFORE APPLYING

Thank you for respecting the budget.

• Gather and define measurement needs from Product Owners and BU business teams, upstream of product evolutions, functional launches, and key sporting events.
• Translate these needs into technical specifications: design and write web and mobile application tagging plans in accordance with the defined taxonomy and data model.
• Support development teams during the technical implementation of the dataLayer and tagging, answer their questions, and monitor developments in agile rituals.
• Perform end-to-end technical acceptance testing on test and pre-production environments, identify implementation discrepancies, and manage the resolution of anomalies and change requests in Jira Cloud until production release.
• Independently administer the Tag Management System: configure, deploy, and maintain analytical and marketing tags, ensuring the technical performance of the platforms and the absence of regressions.
• Be the technical and functional guarantor of the consent management platform on the sites and applications within the scope: configuration, maintenance, and strict adherence to the rules for triggering trackers according to user choices.
• Continuously monitor the quality and completeness of data collected in production, proactively detect tracking disruptions related to production releases, and coordinate fixes with developers.
• Design, populate, and maintain performance monitoring dashboards in Piano Analytics and Power BI, to provide BU teams with reliable visibility on audience, acquisition, and feature usage.
• Liaise with Data and BI teams by providing them with the necessary feeds, API requests, and extractions for cross-functional reporting.
• Respond to ad-hoc requests for estimations from business teams and conduct performance analyses of user journeys on the perimeter's sites and applications to inform decision-making.
• Assist internal teams in reading and understanding the dashboards made available to them, to facilitate the daily monitoring of their activities.
• Centralize, document, and update in Confluence Cloud the entire tagging repository, TMS architecture, CMP configurations, and production release history.
• Expert: Tagging plan creation (mandatory), Piano Analytics, TrustCommander, CommandersAct, Microsoft Excel, data collection, data quality and governance
• Advanced: Content Square, AppsFlyer, data visualization (Power BI, Piano Analytics)
• Confirmed: Tracking acceptance testing, app tracking acceptance testing, Cookie Management Platform, JavaScript framework, data analysis, project management, PowerPoint presentation, oral presentation, synthesis skills, rigor, autonomy, adaptability
• Basic: Agile / Scrum methodology

Project details

• Start: ASAP
• Duration: 12 mois renouvelable
• Location: Boulogne-Billancourt, Île-de-France, FR
• Languages: French