B2B Sales & Business Development Freelancer – AI Consulting | Sales Development & New Clients

Project overview

We are building expertise in Artificial Intelligence (AI) and digital transformation. Our goal is to support companies not only in understanding AI but also in realizing concrete economic added value through its use.

Our service portfolio includes:

For market entry and systematic customer base development, we are seeking an entrepreneurial, sales-strong freelancer who independently develops new business opportunities, acquires potential clients, and establishes a professional B2B sales process together with us.

Your Mission

You will be responsible for building our B2B sales and supporting us in successfully positioning our AI services in the market.

We are explicitly not looking for a pure strategy consultant who exclusively creates sales concepts, but for a personality who actively engages in client acquisition, approaches decision-makers, generates qualified discussions, and develops concrete sales opportunities.

Simultaneously, you should help us develop a repeatable, measurable, and scalable sales process from initial sales activities.

• AI use case identification & development
• AI prototypes & Proof of Concepts
• AI implementation & automation
• AI strategy & transformation support
• AI training & workshops

Responsibilities

In addition to operational client acquisition, you will establish a professional sales approach with us.

This includes in particular:

Important: We are not looking for a theoretical sales strategy, but a pragmatic system that is immediately applicable in practice.

Your Skills

Particularly interesting would be

• B2B New Client Acquisition & Active Market Development
• Independent identification and approach of potential B2B clients for our services.
• Building a qualified sales pipeline with concrete contact persons and needs.
• Targeted approach of managing directors, IT managers, digitalization officers, innovation managers, and HR managers.
• Conducting outbound activities.
• Arranging and conducting qualified initial consultations to identify concrete AI needs.
• Developing sales opportunities from initial contact through needs assessment to offer preparation and contract negotiation.
• Close collaboration with our AI experts during technically demanding client discussions.
• Positioning and Marketing of our AI Portfolio
• Developing compelling sales arguments for our AI products and services.
• Identifying attractive target customer segments and industries with AI needs.
• Developing customer-specific benefit arguments.
• Identifying cross-selling and upselling potentials along a client's AI transformation.
• Building a Structured and Scalable Sales Process
• Defining a clear Ideal Customer Profile and relevant Buyer Personas.
• Developing a Go-to-Market strategy for our products.
• Designing a structured sales funnel from lead generation to contract closing.
• Developing concrete outreach sequences, conversation guides, pitch arguments, and follow-up processes.
• Defining meaningful sales KPIs and reporting structures.
• Building comprehensible pipeline and opportunity management.
• Documenting the developed processes so they can be taken over and scaled by internal employees in the future.
• At least 5 years of demonstrable experience in B2B sales, preferably of complex IT, software, AI, or consulting services.
• Demonstrable success in independent new client acquisition and development of B2B business opportunities.
• Practical experience in building sales processes, sales pipelines, and outbound campaigns.
• Good understanding of the AI market and the current challenges companies face in introducing artificial intelligence.
• Ability to translate complex technical services into concrete business benefit arguments.
• Confident access to relevant decision-makers in German SMEs or larger corporations.
• Experience with CRM systems and modern sales and prospecting tools.
• Strong hunter mentality, initiative, and consistent results orientation.
• Fluent German and professional presence at executive and management level.
• Existing, usable network with managing directors, CIOs, CTOs, CDOs, HR managers, or digitalization decision-makers.
• Concrete sales successes with AI consulting, AI training, or digitalization projects.
• Experience with market entry or sales development for consulting and technology companies.
• Existing contacts with companies currently planning or implementing AI initiatives.

Project details

• Start: ab sofort
• Duration: 12 Monate
• Remote: hybrid
• Location: Frankfurt am Main, Deutschland, DE
• Languages: German