Brand Strategy & Brand Design Lead | B2B, SaaS & AI

Project overview

Brand Strategy | Brand Development | Brand Design System | Brand Rollout

We want to build Primas AI as an independent, modern AI and SaaS brand and are looking for someone to strategically and creatively develop the brand from the very beginning.

Primas AI is an Austrian startup that is rethinking project management with a user-centric, agentic AI platform. The platform's goal is not to replace humans as project managers, but to specifically support them throughout all project phases, from project initiation & planning to execution & controlling, and knowledge management & learning.

We work closely with Primas CONSULTING and benefit from around 30 years of project management experience, expertise, and established brand recognition.

The focus of the role is on building a clear and consistent brand, from the brand core and brand narrative to creative brand routes and a scalable brand design system, through to rollout on the website, pitch decks, and other communication channels.

We are not looking for a pure design executor, but for someone who brings experience, structure, and creative perspectives and develops an independent brand together with our team.

What you should bring

• Experience in brand building: Experience in strategically and creatively developing brands from scratch and translating strategic considerations into a clear visual identity.
• Experience with digital products: ideally SaaS platforms or complex B2B technology products. Experience in the AI or start-up environment is a plus.
• Brand Rollout: Experience in designing and developing websites, presentations, pitch decks, and other marketing and communication materials.
• Creative visual execution of complex content: Ability to visually present complex technological and product-related content in an understandable and high-quality manner.
• Flexibility in the start-up environment: You feel comfortable in an environment where the goal and direction are clear, but details and requirements are constantly evolving.

Responsibilities

Transferring the brand to central touchpoints, especially:

• Brand Strategy & Positioning
• Developing the brand core, positioning, and central brand messages (preferably using workshops)
• Developing and refining the brand narrative (preferably using workshops)
• Strategic sparring and structuring of existing ideas
• Creative Brand Development
• Developing different creative brand routes
• Joint evaluation and further development with our team
• Opportunity to involve selected superusers in the development and validation of brand routes
• Brand Design System
• Developing or further developing a scalable brand design system
• Further development of logo, colors, typography, visual language, icons, illustrations, and other design elements
• Development of clear design principles and reusable building blocks that function consistently across product and communication --> the UI/UX team is responsible for the concrete implementation within the platform; the brand role creates the visual foundation and consistency across all touchpoints
• Brand Rollout
• Website / Landing page
• Presentations and pitch decks
• Other marketing, sales, and communication materials

Nice to have

Development of explanatory graphics, animations, and motion elements for complex product functions

What awaits you

What we would like to see from you

Please send us:

If you are excited about shaping a new AI brand from the beginning and contributing your own ideas, we look forward to getting to know you and your work.

Contact:

*@*.com

We look forward to hearing from you!

• Opportunity to help shape a user-centric AI brand from the very beginning
• Significant strategic and creative freedom
• Direct collaboration and close exchange with us as a company and the entire product team, with the goal of advancing the brand together
• Prospect of long-term cooperation
• Your approach to brand development: How would you specifically approach our project and which steps are particularly important from your perspective?
• Your experience with strategic brand processes: How and in what form have you previously supported creative processes for developing brand core, brand messages, and brand narrative?
• An impression of your design style: Ideally with examples from digital products, SaaS, tech, or AI projects.
• A rough budget estimate for the tasks outlined, including an estimate of the expected duration per work package
• Your availability and a possible start date

Project details

• Start: ab sofort
• Duration: 3 Monate
• Remote: remote
• Location: Wien, Österreich, AT
• Languages: German