Senior Expert Brand Management

Responsibilities

Profile

• Consultation on the further development of an existing multi-brand architecture
• Ensuring consistent interplay of corporate branding, product branding, and employer branding
• Independent evaluation and classification of branding measures based on an existing brand manual
• Examination of various internal requirements regarding brand conformity
• Derivation of well-founded recommendations and decisions based on existing brand guidelines
• Consultation of various stakeholders on questions regarding brand management and brand architecture
• Dealing with various brand touchpoints, such as advertising materials, product brands, and brand ambassadors
• Support with conceptual issues in the context of the further development or restructuring of the brand architecture
• Strategic and operational project work with an approximate weighting of 50/50
• Sound experience in the field of Brand Management / Branding at a senior level
• Very good understanding of brand architectures, ideally in the context of a multi-brand strategy
• Experience in the interplay of different branding levels, especially: Corporate Branding / Product Branding / Employer Branding
• Ability to quickly grasp, internalize, and apply existing brand guidelines or brand manuals to specific issues
• Experience in evaluating whether measures and concepts align with a defined brand strategy
• Strong conceptual skills and a solid understanding of brand governance and brand management
• High degree of initiative, decision-making ability, and independent working style
• Experience in the B2C / Consumer environment is an advantage; alternatively, relevant B2B experience is also possible

Project details

• Start: sofort
• Remote: hybrid
• Location: Bayern, DE, DE
• Languages: German

Source notes

• Long-term planned project duration
• Remote possibility
• Support before, during, and after the project
• Simple time tracking