Content Writer

Project overview

As a Content Writer, you will be responsible for writing our online marketing communication and, where necessary, contributing to our internal communication. From a news item about adjusted terms and conditions to case studies in the form of storytelling: with your writing experience, you know how to create both informative and inspiring content around our casualty and income insurances. You will do this, of course, entirely according to Klaverblad's tone of voice, but where possible and necessary with a human interest angle. This way, you contribute to portraying Klaverblad as a human insurer.

In addition, you are interested in what is happening within the industry and seek connections with the right people and departments within the company.

Job Content

As a Content Writer, you are indispensable in Team Content, which is part of our marketing department. Within this team, you will work closely (in an Agile manner) with the Content Marketeer and other specialists in content creation. You have the following tasks and responsibilities:

Who are you?

You enjoy being part of a multidisciplinary team and collaborating with 10 other marketers. You also know how to empathize with the themes surrounding insurance and can deal with various stakeholders who want to influence your texts. The content team, as part of the department, works closely together to get all content items realized as well and as quickly as possible. Collaboration must be sought at different levels, such as Product Development, Underwriting, and Claims, but coordination with Compliance is also important to ensure that the created content is 'compliant'.

Working in a structured way and performing under pressure suits you well. Through your acquired experience, you understand how the marketing profession works and what role text plays in it.

Current context

We are looking for a content writer who will help us prepare for the migration of all communication for our new administration system, with a focus on business insurance. This means reviewing a lot of insurance-technical texts and supporting the application process for our advisor portal with relevant (i-)texts to increase ease of use and understanding. In addition, our content writer will write the necessary content for the various portals, website, Klik (the advisor portal), myKlaverblad, and our emailings and other content items that we send to our distribution partners.

Knowledge of insurance and the relevant channels is a pleasant bonus. Empathizing with the distribution partner and their context helps in striking the right chord. All content must align with Klaverblad's Tone of Voice. The work may include larger assignments but also short texts or parts of texts. Sometimes it involves producing a text based on a briefing, and sometimes it's a review of a short sentence produced by someone else.

Additional Information

When you offer a professional to us as a supplier and they are placed, we need information from you as a contracting party, including regarding the Chain Liability Act (Wet keten- en inlenersaansprakelijkheid). The 'WKA' aims to prevent abuse in the remittance of payroll taxes at all links in the chain; from supplier to client. We cover these risks for our clients by means of a blocked account, the G-account. This is an account to which a portion of the invoice amount is deposited and from which you can pay payroll taxes and VAT to the Tax Authorities.

The percentage to be deposited depends on whether you have SNA certification (NEN-4400-1 or NEN-4400-2) and whether your company is established in the Netherlands or abroad. You can apply for the G-account from the Tax Authorities. If you cannot obtain a G-account (and you can provide proof of this from the Tax Authorities), you also have the option to provide an accountant's statement (assurance report regarding personnel lending) every quarter. In this, a certified accountant (AA or RA) will issue a statement about the correctness, completeness, and timeliness of the remittances.

Please note that the costs for this statement are at your own expense.

• Rewriting and publishing insurance texts on the website
• Writing blog articles for the website or Klik (= the digital platform we use to communicate with our insurance advisors) that fit within the content strategy and meet customer needs (e.g., prevention tips, interviews with customers and/or advisors, and articles that respond to current events)
• Writing newsletters aimed at advisors
• Writing social media posts and processing the text in our publication tool
• Continuously thinking about relevant content for our distribution partners
• Smartly and efficiently creating the best possible copy
• Minimum HBO educated, preferably in communication or media;
• Minimum 3-5 years of relevant work experience;
• Of course, very good Dutch writing skills;
• Experience with agile working;

Project details

• Start: 2026-11-15T23:00:00
• Location: Zoetermeer Zuid-Holland, NL
• Languages: Dutch