Required skills
Job description
Coordinator - Sports Push Notification Coordinator Position Overview Seeking a detail-oriented CRM & Sports Marketing Coordinator to manage real-time and scheduled customer engagement campaigns across major live sporting events. This role is responsible for executing push notifications, email campaigns, and in-app messaging that keep fans informed of key mom
Project details
- Start: flexible
- Remote: onsite
- Location: Fort Lauderdale, FL, US
- Rate: 28-32 EUR/h
Coordinator
- Sports Push Notification Coordinator Position Overview Seeking a detail-oriented CRM & Sports Marketing Coordinator to manage real-time and scheduled customer engagement campaigns across major live sporting events. This role is responsible for executing push notifications, email campaigns, and in-app messaging that keep fans informed of key moments, game updates, highlights, and on-demand content availability. The ideal candidate has experience in CRM, lifecycle marketing, mobile messaging, and marketing operations, with the ability to thrive in fast-paced, live-event environments. This position requires flexibility to support evening and weekend sporting events throughout the year. This role is Core schedule: Wednesday through Sunday, Weekend live-event coverage required year-round and occasional schedule flexibility needed for matchdays, holiday events, and special sports programming. Key Responsibilities
- Execute real-time and scheduled push notification, email, and in-app messaging campaigns for live sporting events and upcoming broadcasts.
- Deliver time-sensitive communications including game reminders, fight alerts, score updates, event results, highlights, and VOD (Video On Demand) availability.
- Monitor live sporting events and send engagement messages tied to key moments such as kickoffs, fight starts, overtime periods, major upsets, finals, and championship outcomes.
- Perform detailed quality assurance (QA) reviews to ensure accuracy of messaging, personalization, segmentation, deep links, and delivery timing.
- Troubleshoot campaign execution and delivery issues in real time and escalate platform or content-related concerns when necessary.
- Collaborate with editorial, content, and digital sports teams to align messaging with live event updates, content availability, and publishing schedules.
- Maintain and manage the sports marketing calendar across multiple leagues, events, and seasons.
- Coordinate campaign schedules while balancing audience engagement goals and communication frequency limits.
- Develop campaign briefs, messaging templates, and content plans prior to live-event weekends.
- Support ongoing CRM operations including campaign setup, audience segmentation, scheduling, testing, and deployment.
- Analyze campaign performance metrics including open rates, click-through rates (CTR), engagement, and opt-out trends.
- Identify performance anomalies and recommend opportunities to improve campaign effectiveness and customer engagement.
- Maintain operational documentation, communication playbooks, escalation procedures, and event-specific runbooks.
- Assist with post-season and post-event reviews to optimize future lifecycle marketing strategies. Qualifications
- 1-3 years of experience in CRM, Lifecycle Marketing, Customer Engagement, Marketing Operations, or Mobile Marketing.
- Experience using Salesforce Marketing Cloud (SFMC), Braze, Iterable, Airship, OneSignal, or similar messaging platforms.
- Proven experience executing push notification campaigns and mobile engagement initiatives.
- Ability to work in a fast-paced environment and manage communications during live events with tight deadlines.
- Strong attention to detail and commitment to quality assurance.
- Experience coordinating cross-functional projects with marketing, content, editorial, and operations stakeholders.
- Strong written communication, organization, and problem-solving skills.
- Passion for sports and working knowledge of NFL, College Football, UFC, Soccer/UEFA, PGA Tour, or related sports properties. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits
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