Required skills
- E-commerce Analytics
- Performance Monitoring
- KPI Dashboards
- Reporting
- Data Analysis
- A/B Testing
- Conversion Funnel Analysis
- User Behavior Analysis
- CRO (Conversion Rate Optimization)
- Product Analytics
- UX Analysis
- Business Intelligence
Languages: French
Job description
Analyze and monitor e-commerce performance, identify growth levers, and formulate actionable recommendations. Build and maintain dashboards, produce reports, and measure the impact of product and marketing initiatives.
Project overview
- Business Performance & Insights
- Analyze and monitor e-commerce performance: traffic, conversion rates, revenue per user, average order value, etc.
- Identify factors explaining performance changes by market, channel, device, and user journey.
- Conduct in-depth analyses to detect growth levers and optimization opportunities.
- Formulate concrete and actionable recommendations to support business decisions.
- Performance Management & Reporting
- Build, maintain, and evolve dashboards and key performance indicators (KPIs).
- Produce recurring reports for operational teams and management.
- Implement monitoring and alert systems to detect anomalies and performance variations.
- Collaborate with Data teams to ensure the reliability and improvement of indicators and analysis methods.
- Present key insights and contribute to performance reviews.
- Product & CRO Initiative Analysis
- Measure the impact of Product, UX, CRO, and Marketing initiatives on business performance.
- Analyze user behavior, conversion funnels, and friction points.
- Contribute to A/B test analysis in collaboration with CRO teams.
- Evaluate optimization results against business objectives.
- Support teams in interpreting results and prioritizing high-value actions.
Project details
- Start: flexible
- Remote: onsite
- Location: Lille, France, FR
- Languages: French
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