Email Campaign Manager Adobe Campaign: Newsletters and Media CRM

Project overview

Hello,

We are looking for our major client an Email Campaign Manager with Adobe Campaign Classic, newsletters, and CRM projects.

We are primarily considering freelance applications sent to insyco . fr with the following information:

Context of the service

The CRM team of our client's marketing department leads cross-functional projects in relation to data, technical, and product teams, serving content and service publishers.

In this context, the marketing department wishes to be supported by an email campaign management service, as reinforcement to the team, for both manual and automated email campaigns, for all group brands (several consumer digital brands).

Main activities expected

Newsletter and email management

CRM project management

Opt-in collection

Profile sought

Technical and functional skills

Desired skills

Work environment

• Written pitch specifically addressing the need below
• Updated CV
• Date of next availability
• Daily rate
• Please indicate reference MDE/CRM/5590 in the subject line of your message
• End-to-end management of recurring and event-based newsletter and email sending (editing, assembly, targeting workflows, configuration, testing, sending, and monitoring) via the Dartagnan content management tool and the Adobe Campaign Classic campaign management tool, automated or manual, with content ingestion via API or fixed content
• Reporting, monitoring, and analysis of performance (via Adobe and Piano Analytics), writing of campaign summaries
• Management of potential developments and optimizations of these newsletters (deployment of A/B tests and programming, addition of satisfaction questionnaires integrated into emails)
• Recommendations to publishers, implementation of optimization for existing campaigns, and sharing of best practices
• Exhaustive testing of new launched newsletters and developments
• CRM project management, in coordination with CRM, data, technical, product, and GDPR teams, from scoping and testing to implementation
• Project examples: redesign and optimization of the existing newsletter portfolio, definition and implementation of ad hoc CRM initiatives around major news events, deployment of personalization in newsletters
• Monitoring, analysis, deployment, and optimization of internal (subscription pop-ins, site banners) and external collection operations, in collaboration with product teams and publishers.
• Estimated experience: 3 to 5 years minimum
• Functional expertise on Adobe Campaign Classic version 8
• Expertise in email campaign management (email best practices, deliverability, A/B tests, GDPR)
• Good knowledge of Dartagnan or another equivalent email creation platform
• Knowledge of a web analytics tool (preferably Piano Analytics), with good expertise in performance monitoring and reporting methodologies
• Solid experience in CRM project management
• Technical sensitivity, to interact with developers and other technical profiles
• Professional experience(s) and reference(s) on similar services
• Experience with project management or ticketing tools (Jira, Confluence, Trello), agile practice, and knowledge of a DMP tool (Mediarithmics)
• Proactivity and initiative-taking
• Good analytical skills, rigor, and comfort with numbers
• User-centric vision and user journey understanding
• Interest in media and editorial content
• On-site presence required based on service needs (usually 3 days/week on-site)
• The service provider may exceptionally be required to perform on-call duties or interventions in the evening and on weekends.
• High-performance equipment to be provided by the service provider (updated antivirus, disk encryption, updated operating system, workstation locking, secure password storage)

Project details

• Start: 15/11/2026
• Duration: 6 mois
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 63-75 EUR/h
• Languages: French