Freelance Senior Paid Ads Specialist LinkedIn & Meta Remote EU

Project overview

We handle complete lead generation for B2B companies in the DACH mid-market. As a freelancer, you will be responsible for Paid Ads implementation on LinkedIn and Meta.

At a glance

What you deliver

What you bring

What you don't do

No client calls, no pitches, no account management meetings, no acquisition.

Why this is exciting for freelancers

How the application process works

Who we are

Zimmer Consulting builds sales and paid ads systems for B2B companies in the DACH market. Not an agency managing 40 clients in parallel. We work deep, not wide.

If you understand Paid Ads as a craft and want to concentrate fully on campaigns, apply.

• Freelance, remote from anywhere in the EU
• Scope flexible by arrangement, long-term collaboration
• Compensation as a daily rate, depending on experience
• No customer contact. Communication with the client is handled by our consultant
• Language: Very good German skills (copy for the DACH market), good English
• Campaign setup and launch. Structure, target groups, ad sets, and QA, set up from scratch and scalable.
• Performance optimization. CPL, CTR, CPA, and lead quality. You identify issues and adjust accordingly.
• Targeting. Precise ICP segments, matched, custom, and lookalike audiences, persona-specific targeting per ad set.
• Budget and bidding. Budget calculation, bidding strategy, and controlled scaling.
• Ad copy and testing. Headlines and body copy in German and English that filter rather than just please. Systematic A/B tests on copy, creative, and CTA.
• Tracking and reporting. Conversion tracking, UTM structure, and KPI dashboards that enable decisions rather than just listing numbers.
• Documentation. Learnings after each test, so results are understandable and transferable.
• At least 4 years of Paid Ads experience with a real focus on LinkedIn and Meta in B2B. You have launched and scaled campaigns yourself, not just read reports.
• You understand why a lead costs 80 Euros and not 8 Euros, and can name the levers to change that.
• You work independently, data-driven, and communicate clearly in writing, even asynchronously.
• You are already self-employed or working as a freelancer and invoice through your own company.
• Bonus: Experience with HubSpot, Lemlist, Clay, or Zapier.
• Predictable workload. Long-term collaboration instead of individual orders.
• Real budgets. B2B accounts in the DACH mid-market, no test budgets for toy projects.
• Focus instead of client management. You optimize, instead of selling or reassuring clients.
• Professional exchange. Regular ad account reviews with experienced paid specialists.
• Full flexibility. Own setup, free time management. Coordination in CET by arrangement.
• Application with 2 to 3 short case examples (initial situation, approach, key figures, preferably anonymized) and your daily rate
• 30-minute introductory meeting via video call
• Start

Project details

• Start: flexible
• Remote: remote
• Location: Berlin, DE
• Languages: German