Required skills
- Paid Ads
- LinkedIn Ads
- Meta Ads
- B2B Marketing
- Campaign Management
- Performance Optimization
- A/B Testing
- Lead Generation
- Budget Management
- Data Analysis
- HubSpot
- Lemlist
Languages: German
Job description
Freelancer needed to manage and optimize paid advertising campaigns on LinkedIn and Meta platforms, focusing on B2B lead generation.
Project overview
As a freelancer, you will be responsible for the implementation of paid ads on LinkedIn and Meta.
Responsibilities
Campaign setup and launch. Structure, target groups, ad sets, and QA, set up from scratch and scalable. Performance optimization. CPL, CTR, CPA, and lead quality. You identify what's not working and adjust accordingly. Targeting. Precisely defined ICP segments, matched, custom, and lookalike audiences, persona-specific targeting per ad set. Budget and bidding. Budget calculation, bidding strategy, and controlled scaling. Ad copy and testing. Headlines and body copy in German and English that filter rather than just please. Systematic A/B tests on copy, creative, and CTA. Tracking and reporting.
Conversion tracking, UTM structure, and KPI dashboards that enable decisions rather than just listing numbers. Documentation. Learnings after each test so that results are understandable and transferable.
Requirements
At least 4 years of paid ads experience with a real focus on LinkedIn and Meta in B2B. You have launched and scaled campaigns yourself, not just read reports. You understand why a lead costs 80 Euros and not 8 Euros, and can name the levers to change that. You work independently, data-driven, and communicate clearly in writing, even asynchronously. You are already self-employed or working as a freelancer and invoice through your own company. Experience with HubSpot, Lemlist, Clay, or Zapier.
Project details
- Start: flexible
- Location: DE
- Languages: German
Indexed by 9am's meta-search. You are a job provider? Claim or manage this listing
Found on interlance.de