Functional Business Analyst Veeva CRM

Project overview

Context

The consultant will primarily work on Veeva CRM and its connected systems, used by international subsidiaries to manage promotional activities, sales forces, multi-channel marketing, and healthcare professional engagement.

Missions

Technical and Functional Environment

Domain Technologies / Skills CRM Veeva CRM, Salesforce CRM Data Repository Veeva OpenData, Veeva Network Marketing Automation GetResponse Functional CLM, Approved Email, Event Management Project Management Agile, Scrum, SAFe, PI Planning ITSM Incident, Problem, Change Management Tests UAT, Functional Tests, Non-Regression Data HCP/HCO, Data Quality, Mapping, Data Matching Compliance GDPR, Health Data, IS Security

• Business Analysis and Business Relations
• Gather, analyze, and qualify business team needs.
• Write functional specifications and User Stories.
• Manage and prioritize the backlog with business managers.
• Evaluate the feasibility, impacts, and risks of changes.
• Ensure interface between business, IT teams, publishers, and service providers.
• RUN and CRM Evolutions
• Ensure Level 3 functional support (incidents and problems).
• Analyze root causes and propose corrective actions.
• Lead evolutions and updates of Veeva CRM.
• Coordinate non-regression tests.
• Monitor SLAs and contribute to continuous improvement.
• International Deployment and Clusterization
• Lead the functional aspect of CRM deployments in subsidiaries.
• Participate in subsidiary migration and consolidation projects.
• Organize UAT acceptance, validation, and Go-Live phases.
• Ensure Hypercare follow-up.
• Verify data quality before and after deployment.
• Data Management and Integration
• Ensure CRM data quality and consistency.
• Coordinate integration between Veeva CRM and Veeva OpenData.
• Work on HCP/HCO reference data.
• Analyze data flows, matching rules, and mappings.
• Collaborate with Data Factory and integration teams.
• Marketing Automation – GetResponse
• Ensure functional RUN and evolutions of GetResponse.
• Coordinate integrations with the CRM.
• Analyze incidents and improvement requests.
• Lead functional tests and maintain documentation.
• Governance and Support
• Manage CRM licenses and supplier relationships.
• Ensure compliance with GDPR requirements and pharmaceutical conformity rules.
• Maintain functional documentation.
• Support subsidiaries in adopting changes.
• Contribute to the transition to the future CRM ecosystem.

Project details

• Start: flexible
• Remote: hybrid
• Location: 92150 Suresnes, France, FR
• Languages: French