Required skills
- Campaign Management
- Customer Segmentation
- CRM Campaigns
- Loyalty Programmes
- Performance Tracking
- Data Analysis
- Reporting Tools
- Excel
- Power BI
- Tableau
- Target Group Analysis
- Customer Journey
Languages: German
Job description
We are looking for a Campaign Manager to plan, manage, and analyze loyalty campaigns for a loyalty program. The role involves operational execution, coordination, and performance tracking.
Project overview
We are looking for a Campaign Manager for loyalty campaigns
Responsibilities
loyalty campaigns within the scope of the loyalty program
interfaces
employees
Campaign Management
Analysis & Reporting
Conception & Strategy
We look forward to your application
- Independent operational planning, management, and analysis of targeted
- Responsible management and implementation of campaigns, including coordination of relevant
- Ensuring the timely execution of all defined measures
- Performance tracking and analytical derivation of campaigns
- Conception of campaigns, including target group analysis
- Briefing of involved interfaces for operational implementation
- Preparation of results and processes for structured handover to internal
- Knowledge of targeted customer communication / segmentation
- Experience in planning, managing, and implementing CRM / loyalty campaigns
- Experience with customer loyalty programs
- Performance tracking of campaigns (KPIs such as conversion, retention, ROI)
- Ability for data-driven analysis and optimization
- Experience with reporting tools (e.g., Excel, Power BI, Tableau)
- Target group analysis and campaign conception
- Development of marketing measures along the customer journey
Project details
18.05.2026 - 30.09.2026
Munich / Remote (Onsite: 10% - Offsite: 90%)
Volume: 100% utilization
- Start: flexible
- Location: Germany, DE
- Languages: German
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