Marketing Analyst - Marketing Analytics, Google Analytics (GA4)

Project overview

Overview of the Role A leading financial services organization is seeking a Marketing Analyst to help drive strategic decision-making through market research, competitive intelligence, customer insights, and data-driven analysis. This role sits at the intersection of business strategy, marketing, customer experience, and analytics, providing leadership with actionable recommendations that support growth, product development, and market positioning. The ideal candidate is an analytical storyteller who can synthesize complex data into meaningful business insights.

This person should be comfortable evaluating market trends, competitor activity, customer behaviors, and business performance while partnering with stakeholders across marketing, product, strategy, sales, and leadership teams. Candidates with backgrounds in market research, product marketing, business strategy, consulting, customer insights, or corporate strategy will be particularly successful. The Basics

• Duration: 6+ months
• Preferred Location: Westlake, TX
• Secondary Location: Austin, TX or Orlando, FL
• Hours: Monday
• Friday, standard business hours Top 3 Required Qualifications
• Experience conducting market research, competitive analysis, customer insights, business strategy, or consulting engagements
• Strong analytical skills with the ability to translate data into actionable business recommendations
• Experience developing executive-level presentations, reports, and strategic business insights Other Qualifications
• Experience in market research, customer insights, product marketing, product development, consulting, sales strategy, or business analytics
• Strong understanding of customer experience, customer behavior, and market dynamics
• Experience collecting, synthesizing, and interpreting quantitative and qualitative data
• Exceptional communication, presentation, and storytelling skills
• Strong stakeholder management and facilitation capabilities
• Advanced proficiency with Microsoft Excel, PowerPoint, Outlook, and other business tools
• Ability to manage multiple priorities and complex assignments independently
• Strong problem-solving, critical thinking, and decision-making skills
• Experience supporting executive leadership and strategic planning initiatives preferred
• Financial services experience is a plus Key Responsibilities
• Lead research efforts focused on market trends, customer behavior, competitor activity, and emerging industry developments
• Collect, analyze, and interpret quantitative and qualitative data to identify business opportunities and strategic risks
• Develop actionable insights and recommendations that support business growth, customer experience improvements, and market positioning
• Evaluate competitive strategies, product offerings, customer engagement approaches, and market landscape changes
• Create executive-level presentations, reports, dashboards, and strategic recommendations
• Partner with marketing, product, strategy, sales, and business stakeholders to understand key objectives and business challenges
• Translate data findings into business narratives that support executive decision-making
• Identify customer needs, pain points, and opportunities for enhanced customer experiences
• Support strategic planning, product development, and go-to-market initiatives through research and insight generation
• Facilitate discussions and presentations with stakeholders to communicate findings and recommendations
• Monitor industry trends and competitive activity to help maintain a strong market position
• Conduct ad hoc analyses and strategic projects in support of business priorities
• Develop and maintain reporting frameworks, research methodologies, and best practices
• Present findings to senior leadership and provide consultative recommendations
• Support ongoing initiatives focused on innovation, growth opportunities, and customer-centric business strategies
• Ensure research activities, findings, and recommendations are documented clearly and communicated effectively
• Collaborate cross-functionally to align strategies, initiatives, and business priorities
• Manage multiple concurrent projects while maintaining accuracy, quality, and attention to detail
• Contribute to a culture of data-driven decision-making and continuous improvement In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits

Project details

• Start: flexible
• Duration: 6+ months
• Remote: hybrid
• Location: Westlake, TX, US
• Rate: 43-45 EUR/h