Senior Data Analyst / Power BI Consultant – Sales & Marketing

Project overview

Project Framework Data

For one of our clients, we are looking for an experienced Senior BI Consultant / Data Analyst (m/f/d) with a strong business understanding and in-depth experience in Sales & Marketing Analytics.

The focus of the project is the data-driven mapping and analysis of the entire sales and marketing pipeline – from lead generation through the development of sales opportunities to customer closing and revenue.

The freelancer will take on a central interface role between the business departments and an international data engineering team that operates the existing data platform based on Microsoft Fabric.

We are looking for an independently working, proactive BI expert who not only captures business requirements but also critically questions them, develops suitable KPI and reporting concepts, and implements them hands-on in Power BI.

• Start: From 01.12.2026 / by arrangement
• Duration: 6 months+
• Utilization: Full-time
• Location: almost 100% Remote
• Project Type: Freelance
• Technologies: Power BI, SQL, DAX, Microsoft Fabric
• Language: German and English

Responsibilities

• Independent acquisition, analysis, and structuring of business requirements from the Sales and Marketing departments, as well as proactive consulting for these departments
• Conception and further development of holistic Sales and Marketing reporting along the entire customer journey (Lead-to-Revenue)
• Definition, validation, and further development of relevant KPIs, especially lead conversion, sales pipeline, win rates, and revenue development
• Analysis of existing source systems, particularly HubSpot, as well as understanding and business modeling of the underlying data structures and data flows
• Translation of business requirements into concrete technical data requirements and close coordination with the international data engineering team in the Microsoft Fabric environment
• Independent conception, development, and optimization of Power BI dashboards and reports based on the provided data
• Execution of ad-hoc analyses, identification of relevant correlations, and derivation of data-based recommendations for action
• Ensuring a consistent and meaningful reporting and KPI structure in close cooperation with the business departments

Requirements

• Several years of experience as a Senior BI Consultant, Data Analyst, or Business Intelligence Specialist
• Very good practical knowledge of Power BI, DAX, and SQL
• In-depth experience in data modeling and development of BI reporting solutions
• Demonstrable experience with Sales, Marketing, or Revenue Analytics projects
• Very good understanding of sales funnels, lead management, conversion rates, and sales-relevant KPIs
• Experience in requirements engineering and collaboration with business departments
• Ability to independently translate business requirements into technical data requirements and BI solutions
• Strong analytical and conceptual skills
• High degree of independence, proactivity, and communication skills
• Very good German and English language skills

Nice to have

Profile Sought

We are explicitly not looking for a pure dashboard developer, but for an experienced BI all-rounder who forms the bridge between business and data engineering.

The ideal candidate is capable of independently capturing unstructured requirements, understanding business contexts, defining meaningful KPIs, and developing robust reporting solutions from them.

Independent and solution-oriented working methods are particularly important. The freelancer should proactively drive topics forward, advise business stakeholders, and be able to take over operational implementation independently.

Interested?

Then we look forward to your feedback with the following information:

• Experience with Microsoft Fabric
• Knowledge of the Microsoft Azure data environment
• Experience with CRM and ERP data structures
• Experience with HubSpot as a CRM and marketing platform
• Understanding of HubSpot data structures and the Lead-to-Revenue process
• Experience with the integration and analysis of HubSpot data in Microsoft Fabric and Power BI
• Experience in international project teams
• Experience in building holistic Lead-to-Revenue reporting solutions
• Current project profile / CV
• Earliest possible availability
• Hourly rate remote / onsite
• Possible weekly utilization
• Relevant reference projects in the area of Power BI as well as Sales & Marketing Analytics

Project details

• Start: 2026-12
• Duration: 6 Monate
• Remote: remote
• Location: Bremen, Deutschland, DE
• Languages: German