Required skills
- Performance Marketing
- Sales
- B2C Campaigns
- Google Analytics 4
- Tracking
- Reporting
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Channel Attribution
- Agency Management
- Freelancer Management
Languages: German
Job description
Take operational control and responsibility for sales in performance marketing, connecting offers, content, and advertising while closely collaborating with the marketing team and external agencies.
Project overview
You will take over the operational control and responsibility for sales in performance marketing. You connect offers, content, and advertising, set priorities, and always keep an eye on bookings and revenue. You will work closely with our marketing team, the Google agency, and the Meta team of our corporate group.
Requirements
Several years of experience in performance marketing with sales-oriented B2C campaigns and results that you were personally responsible for. You assess strategies, budgets, and advertising materials from a technical perspective and further develop them with the specialists. Proficient in Google Analytics 4, tracking, and reporting. You know key figures like CPL, CPA, and ROAS and are aware of the limitations of channel attribution. You know how to build trust for high-priced offers with longer decision-making times. Experience in the education sector is a plus.
You bring agencies, specialists, and freelancers together, communicate clearly in German, and are also willing to roll up your sleeves.
Project details
- Start: flexible
- Location: DE
- Languages: German
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