Project and Marketing Assistant (remote): Website, LinkedIn, Webinar, Direct Mail Acquisition Campaign/Funnel

Project overview

Title:

Project and Marketing Assistant (remote): Manage website, LinkedIn, webinar, direct mail acquisition campaign and funnel up to client appointment – 12–15 h/week until December 18th.

Description:

I am a director making cultural films for companies, including the cinema documentary "Die stille Revolution" and "Work in Progress" for Haufe Akademie. By Christmas, I am launching a new offering – for CEOs, CHROs, and those responsible for HR, culture, and transformation in large medium-sized companies and corporations.

The goal: At least 10 qualified client appointments (potential discussions) by December 18th. To achieve this, we are building a new website with a landing page, optimizing the LinkedIn profile, hosting a live webinar with small roundtables, conducting an exclusive mail campaign, and specifically targeting decision-makers. Everything culminates in booking an appointment.

The plan is set. I am looking for someone to manage the implementation from start to finish and reliably guide me, the creative, through the appointments. I will handle the trailer, editing, personal messages, webinar moderation, and client conversations myself.

Responsibilities

Management

Lead the overall plan: tasks, deadlines, responsible parties

Coordinate on Mondays what you need from me by when; on Fridays, a numbers review (registrations, responses, appointments)

Consistently request content, approvals, and decisions from me

Website and Landing Page

Coordinate the web agency: briefing, collecting texts and images, review cycles, go-live on November 20th

Implement webinar landing page as well as thank you and follow-up pages with appointment booking

Have cookie banner, tracking (LinkedIn Insight Tag), and forms set up in compliance with data protection regulations

Social Media Profiles and Content

Implement LinkedIn profile: cover image, headline, info text, featured section, services page

Build and maintain the GRÜNFILM company page

Pre-draft posts from my voice messages, design images and PDF carousels in Canva, schedule three posts per week

Webinars, Roundtables, and Workshops

Organize live webinar on December 3rd (date TBD): set up tool, LinkedIn event, registration, confirmation and reminder emails, trial run, technical setup, recording, follow-up

Organize two Executive Roundtables (online, max. 8 people) on December 15th and 17th

Prepare presentation and film clips for the webinar with me

Design a one-page PDF for a new screening workshop (film screening with moderated dialogue at the client's site)

Prepare the second webinar in January 2027

Mail Campaign (Direct Marketing)

Exclusive package for 25 top decision-makers: black box, DVD of "Die stille Revolution", handwritten card, card with QR code to personal film link, invitation to roundtable and webinar

Commission printing and box, research addresses, create QR links, ship with tracking

Include data privacy notice, track who opens the link, prepare follow-up

Funnel and Appointment Booking

Set up funnel: Ad, Post, or Package? Landing Page? Webinar or Roundtable? Follow-up? Appointment Booking

Set up online appointment booking (e.g., Calendly or Microsoft Bookings)

Create LinkedIn campaigns according to specifications (Thought Leader Ads, Lead Form, Retargeting), report numbers weekly

Manage contact and appointment pipeline (spreadsheet or lean CRM), each contact with status and next step

Direct Outreach

Research 100 decision-makers in LinkedIn Sales Navigator, classify by fit, maintain list

Prepare draft messages for me; I will send them myself

Request and track approvals for film clips, logos, and music

What you bring:

Native German speaker, confident and clear writing style

Experience in B2B marketing, ideally with webinars, events, direct marketing, or lead generation via LinkedIn

Proficient in LinkedIn, Canva, and a task management tool (Trello, Notion, Asana, etc.), ideally also in Sales Navigator, Campaign Manager, webinar, and booking tools

Basic knowledge of data protection in marketing (consents, cookies, direct mail)

Organizational skills in logistics, printing, and shipping

Above all: You lead. You keep the goal of "client appointments" in sight, demand what is missing, and suggest changes if the numbers are not right.

Framework:

Project details

Wed/Thu, October 28/29, 2026, or the following week

Scope: approx. 110 hours until December 18th (12–15 h/week, more in webinar week)

Remote, coordination via video call

Paid trial task (2 hours) before engagement

Confidentiality and data protection agreement

With good collaboration, continuation possible from January (further webinars, workshops, campaigns)

Please send me briefly:

Your hourly rate

Your availability from October 26th

An example (webinar, campaign, or funnel) that you have implemented, and the result

• Start: ab sofort
• Remote: remote
• Location: München, Deutschland, DE
• Rate: 26-26 EUR/h
• Languages: German