Senior Communications Advisor / Product Owner

Project overview

For VGZ, Harvey Nash is looking for a senior communications advisor/product owner

Project details

ASAP

End: 3-6 months

Hours: 32

Arnhem

Freelancers are welcome to apply!

The Assignment

For a defined period of three to six months (32 hours per week), we are looking for an experienced independent communications advisor/communications strategist. The primary assignment is to deliver an executable communication plan for a reputation campaign in Q1. In addition, as product owner, the contractor will monitor the progress of the agreed Q4 goals of the Reputation and Profiling team and report on them.

If the available time and progress of the primary assignment allow, the contractor will provide additional advice on a successful setup and working method for Reputation and Profiling, including the reputation strategy, the communication house with themes, and an approach for structural campaigns.

Assignment, Tasks, and Responsibilities

The contractor will carry out the assignment independently and according to their own professional judgment. The client will steer based on the agreed results and deliverables. The contractor will determine the approach, planning, and execution method themselves and will organize the coordination with employees and stakeholders necessary to achieve the results.

Primary Result: Deliver a strategic and executable communication plan for a reputation campaign in Q1, including objectives, target audiences, core messages, conceptual direction, channel and tool choices, planning, measurable indicators, and prerequisites for execution.

Independently perform the necessary analysis for the creation of the communication plan and involve relevant information, expertise, and stakeholders.

Periodically provide insight into the progress of the agreed Q4 goals for Reputation and Profiling, identify risks and dependencies, and report on these to the client in PO meetings.

Where necessary, make targeted proposals to support the realization of the Q4 goals within the agreed frameworks.

Additional Result, if time and scope permit: Deliver concrete advice for an effective setup and working method for Reputation and Profiling, with clear roles, responsibilities, processes, and decision-making.

Elaborate the coherence within this additional advice between reputation strategy, communication house, stakeholder management, public relations, reputation measurement, and structural coherent campaigns.

Translate available reputation research and the sharpened positioning into strategic choices, priorities, themes, and measurable indicators.

Deliver the agreed tasks at the agreed times, including the communication plan, progress reports, and, if applicable, the additional organizational and strategy advice.

Intended Result

At the end of the assignment, an executable communication plan for the Q1 reputation campaign will be in place. The progress of the Q4 goals will have been demonstrably monitored and recorded, including the main results, risks, dependencies, and any proposals for adjustments.

If available time and progress permit, concrete and executable advice will also have been delivered for the setup and working method of Reputation and Profiling, with a coherent reputation strategy, a workable communication house with the main themes, and an approach for structural campaigns.

Who are we looking for?

An independent senior communications professional with extensive experience in reputation strategy, corporate communications, and profiling.

Demonstrable experience in developing strategic communication plans and integrated reputation campaigns.

Experience with progress monitoring, identifying risks and dependencies, and clearly reporting on results.

Knowledge of positioning, stakeholder management, public relations, reputation research, and communication houses.

Able to independently determine an approach, quickly get to the core, and deliver concrete, usable products.

A strong and connecting discussion partner for directors, management, communication professionals, and other stakeholders.

Available for a defined assignment period of three to six months. For 32 hours per week.

• Start: Z.s.m
• Location: Arnhem, Gelderland, NL
• Languages: Dutch