Senior CRM & Emailing Consultant – Adobe Campaign Classic V8

Project overview

Context:

Our client, an audiovisual group, is looking for a Senior CRM & Emailing Consultant to support its Marketing Department in managing and optimizing its CRM campaigns. The mission covers the entire lifecycle of newsletters and emails, manual or automated, for information brands, regional variations, and program brands. The goal is to improve campaign performance, audience engagement, and consent collection.

Main missions:

Expected deliverables:

Profile sought:

• End-to-end management of emailing campaigns and newsletters: editing, integration, targeting, configuration, testing, sending, and monitoring.
• Configuration and operation of Adobe Campaign Classic V8 and Dartagnan.
• Integration of dynamic content via API or static editorial content.
• Design and execution of test plans for newsletters and automated campaigns.
• Implementation of A/B tests, personalization strategies, and satisfaction surveys.
• Analysis of campaign performance with Adobe Campaign and Piano Analytics.
• Production of regular reports and proposal of optimization recommendations.
• Support for editors in applying emailing best practices and GDPR compliance.
• Coordination of cross-functional CRM projects with CRM, Data, Technical, Product, and GDPR teams.
• Participation in the optimization of the newsletter portfolio and campaigns related to major events.
• Monitoring and improvement of opt-in collection mechanisms and subscription journeys.
• Configured, tested, and distributed newsletters and emailing campaigns.
• CRM workflows and automated campaigns.
• Test plans and test results.
• Performance dashboards and reports.
• Campaign summaries and optimization recommendations.
• Opt-in collection and personalization mechanisms.
• CRM project documentation and tracking.
• Confirmed expertise in CRM campaign management, emailing, and marketing automation.
• Essential mastery of Adobe Campaign Classic V8 and Dartagnan.
• Good knowledge of Piano Analytics and emailing performance indicators.
• Experience in newsletter design, targeting, automated workflows, and testing.
• Skills in A/B testing, personalization, and user journey optimization.
• Knowledge of GDPR requirements and opt-in collection mechanisms.
• Experience in managing cross-functional CRM projects and coordinating multidisciplinary teams.
• Proficiency in project management tools such as Jira, Confluence, or Trello.
• Technical sensitivity to collaborate with development teams and manage API integrations.
• Demonstrable similar experiences and professional references.
• Autonomy, rigor, analytical skills, proactivity, and good communication skills.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 68-68 EUR/h
• Languages: French