Senior CRM & Emailing Consultant – Adobe Campaign Classic V8 & Marketing Automation

Project overview

Mission Context

As part of strengthening its Marketing Department, our client, an audiovisual group, is looking for a Senior CRM & Emailing Consultant to support the management and optimization of its CRM campaigns. The mission covers the entire lifecycle of newsletters and emails, manual or automated, for information brands, regional variations, and program brands. The objective is to improve campaign performance, audience engagement, and consent collection.

Main Missions

Emailing and Newsletter Campaign Management

Performance Optimization and Analysis

Opt-in Collection and GDPR Compliance

Coordination of Cross-Functional CRM Projects

Expected Deliverables

Profile Sought

Experience

Technical Skills

Soft Skills

Work Environment

You will be working for an audiovisual group, within the Marketing Department, in a cross-functional context: you will collaborate with the CRM, Data, Technical, Product, and GDPR teams, as well as with the editors of the various brands (information, regional variations, programs).

Environment and Tools: Adobe Campaign Classic V8, Dartagnan, Piano Analytics, API integrations, Jira, Confluence, Trello. The mission is part of the GDPR requirements regarding consent and opt-in.

Mission Modalities

• End-to-end management of emailing and newsletter campaigns: editing, integration, targeting, configuration, testing, sending, and monitoring.
• Configuration and operation of Adobe Campaign Classic V8 and Dartagnan.
• Integration of dynamic content via API or static editorial content.
• Design and execution of test plans for newsletters and automated campaigns.
• Implementation of A/B tests, personalization strategies, and satisfaction surveys.
• Analysis of campaign performance using Adobe Campaign and Piano Analytics.
• Production of regular reports and proposal of optimization recommendations.
• Participation in the optimization of the newsletter portfolio and campaigns related to major events.
• Monitoring and improvement of opt-in collection mechanisms and subscription journeys.
• Assisting editors in applying best practices for emailing and GDPR.
• Coordination of cross-functional CRM projects with CRM, Data, Technical, Product, and GDPR teams.
• Ensuring documentation and tracking of CRM projects.
• Configured, tested, and distributed newsletters and emailing campaigns.
• CRM workflows and automated campaigns.
• Test plans and test results.
• Performance dashboards and reports.
• Campaign summaries and optimization recommendations.
• Opt-in collection and personalization mechanisms.
• CRM project documentation and tracking.
• Minimum 5 years of experience, with confirmed expertise in CRM campaign management, emailing, and marketing automation.
• Demonstrable similar experiences and professional references.
• Experience in managing cross-functional CRM projects and coordinating multidisciplinary teams.
• Essential mastery of Adobe Campaign Classic V8 and Dartagnan.
• Good knowledge of Piano Analytics and emailing performance indicators.
• Newsletter design, targeting, automated workflows, and testing.
• A/B testing, personalization, and user journey optimization.
• Knowledge of GDPR requirements and opt-in collection mechanisms.
• Proficiency in project management tools such as Jira, Confluence, or Trello.
• Technical sensibility for collaborating with development teams and managing API integrations.
• Autonomy, rigor, analytical skills, proactivity, and good communication abilities.
• Sector: B2B Services
• Location: Paris and the Paris region
• Remote Work: Negotiable, to be discussed during interviews
• Schedule: Full-time, 5 days per week
• Start Date: October 16, 2026
• Duration: 6 months

Project details

• Start: ASAP
• Duration: 6 mois renouvelable
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 62-75 EUR/h
• Languages: French