Senior Editorial Marketing & Strategic Planning Consultant – Media and Audiovisual

Project overview

Context of the mission

Our client, a media group, is looking for a Senior Consultant in Editorial Marketing and Strategic Planning to support its Marketing Department in enhancing its programs and developing its digital offerings. The mission aims to strengthen the editorial positioning of content, structure marketing materials, and coordinate cross-functional projects in collaboration with editorial, marketing, data, and research teams.

Main missions

Coordination and information gathering

Positioning and creation of materials

Project management and workshop facilitation

Monitoring and performance analysis

Expected deliverables

Profile sought

Experience

Expertise and skills

Soft skills

Work environment

Environment

The mission is part of the Marketing Department of a media group, in a cross-functional context. You will work closely with the editorial, marketing, data, and research teams, as well as with cross-functional departments. The scope covers program enhancement, digital offering development, and the coordination of launch projects. Collaborative tools such as Trello, Slack, or equivalents, as well as presentation tools like PowerPoint or Keynote, are part of the daily routine.

Mission modalities

• Coordinate exchanges between editorial divisions, marketing teams, and cross-functional departments.
• Collect and structure key program information: target audiences, summaries, visuals, slogans, and differentiating arguments.
• Refine program positioning and define target audiences, personas, and communication territories.
• Design program sheets, brand platforms, guidelines, and marketing presentations.
• Develop recommendations on Tone of Voice, storytelling, and digital strategies for fiction content.
• Prepare and facilitate collaborative workshops, then ensure reporting.
• Manage cross-functional projects related to new offering launches and editorial initiatives.
• Oversee partnerships and produce associated reports.
• Conduct competitive intelligence and editorial benchmarking in France and internationally.
• Analyze the performance of marketing actions with data and research teams.
• Program sheets and marketing presentation materials.
• Brand platforms and editorial guidelines.
• Positioning, targeting, and persona recommendations.
• Workshop materials and reports.
• Storytelling, Tone of Voice, and digital strategy recommendations.
• Editorial benchmarks and competitive analyses.
• Partnership reports and performance reports.
• Summaries and recommendations for new offering launches.
• More than 8 years of experience in marketing, strategic planning, project management, or editorial marketing.
• Proven expertise in the media, audiovisual, or digital content sector.
• Strong skills in brand positioning, targeting, personas, and editorial strategy.
• Experience in creating brand platforms, guidelines, and marketing materials.
• Ability to manage cross-functional projects and facilitate collaborative workshops.
• Good knowledge of digital formats, storytelling, and communication strategies.
• Skills in competitive intelligence, benchmarking, and performance analysis.
• Excellent writing skills and proficiency in PowerPoint or Keynote.
• Proficiency in collaborative tools such as Trello, Slack, or equivalents.
• Creativity, rigor, autonomy, synthesis skills, and excellent interpersonal skills.
• Location: Paris and the Paris region
• Remote work: negotiable, to be discussed during interviews
• Schedule: full-time (5 days per week)
• Start date: December 10, 2026
• Duration: 6 months

Project details

• Start: 09/12/2026
• Duration: 6 mois renouvelable
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 57-70 EUR/h
• Languages: French