Required skills
Job description
Our Retail client is seeking a Senior Manager, Brand Communications to join their team for the next 6 months, 40 hours/week. This role is onsite in Framingham, MA. Overview We are seeking a strategic communications leader to drive earned media, brand storytelling, and purpose-driven initiatives across the TJX portfolio. This role will partner closely with ag
Project overview
Our Retail client is seeking a Senior Manager, Brand Communications to join their team for the next 6 months, 40 hours/week. This role is onsite in Framingham, MA. Overview We are seeking a strategic communications leader to drive earned media, brand storytelling, and purpose-driven initiatives across the TJX portfolio. This role will partner closely with agency teams and cross-functional stakeholders to develop impactful communications programs that enhance brand awareness, reputation, and engagement.
Key Responsibilities Lead earned media strategy and execution for brand campaigns, product initiatives, and key company moments. Drive communications planning and activation for product placements, launches, and integrated marketing campaigns. Serve as the communications lead for purpose-driven, community impact, and cause-related programs. Partner with PR agencies to identify and secure media opportunities, storytelling moments, and brand visibility. Collaborate across marketing, communications, merchandising, and leadership teams to ensure alignment and successful execution.
Track media performance and provide insights on campaign effectiveness. Qualifications 7+ years of experience in public relations, brand communications, corporate communications, or earned media. Proven success developing and executing earned media campaigns for consumer-facing brands. Strong media relations experience with a track record of securing impactful coverage. Experience managing agency partners and cross-functional stakeholder relationships. Excellent written, verbal, and presentation skills. Retail, fashion, lifestyle, or consumer products experience preferred.
Experience supporting purpose-driven, community, CSR, or social impact initiatives is a plus. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits
Project details
- Start: flexible
- Remote: onsite
- Location: Framingham, MA, US
- Rate: 40-50 EUR/h
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