Senior Marketing Specialist - Healthcare, Marketing Specialist

Project overview

Our client in the healthcare industry is seeking a Senior Marketing Specialist in a long-term contract.

Project details

• Hours/week: 40
• Through February 2027 with potential for extension
• Location: remote (US-based)
• Computer: client to provide About the Role: We're seeking a strategic and highly collaborative Senior Marketing Specialist to drive integrated marketing initiatives that support business growth, audience engagement, and organizational objectives. In this role, you'll partner with cross-functional stakeholders, subject matter experts, and marketing leaders to develop and execute impactful marketing strategies across multiple channels. This position is ideal for a marketing professional who combines strategic thinking with hands-on execution, enjoys navigating complex environments, and thrives when leading initiatives through influence rather than direct authority.
• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 35-37 EUR/h

Strategic Marketing Leadership--

• Partner with business leaders, subject matter experts, and marketing teams to develop and execute integrated marketing strategies aligned with organizational goals.
• Evaluate business objectives, audience needs, market trends, and competitive insights to inform marketing plans and recommendations.
• Act as a trusted strategic advisor, providing marketing consultation and guidance to internal stakeholders.
• Identify opportunities to improve audience engagement, awareness, lead generation, and customer experience. Campaign Planning & Execution--
• Lead the development, implementation, and optimization of multi-channel marketing campaigns.
• Drive marketing initiatives from concept through execution, measurement, and reporting.
• Oversee the creation and delivery of marketing content, digital campaigns, advertising initiatives, and promotional materials.
• Monitor campaign performance and continuously optimize strategies based on data and insights. Email Marketing & Marketing Automation--
• Develop and execute integrated email marketing strategies that support awareness, lead generation, conversion, engagement, retention, and customer lifecycle initiatives.
• Build and manage customer journeys, nurture programs, lifecycle campaigns, and automated communications across the marketing funnel.
• Leverage marketing automation and CRM platforms to support audience segmentation, campaign personalization, lead scoring, and workflow automation.
• Ensure data integrity, audience accuracy, and operational excellence across marketing systems. Content & Personalization--
• Create personalized, audience-centric email and digital experiences based on customer insights and behavioral data.
• Partner with content creators and subject matter experts to develop compelling messaging that resonates with target audiences.
• Utilize dynamic content, personalization strategies, and emerging technologies, including AI-powered tools, to enhance customer engagement.
• Apply best practices for responsive design, accessibility, testing, and quality assurance. Analytics & Optimization--
• Analyze campaign performance using engagement, conversion, retention, pipeline, and business-impact metrics.
• Design and execute A/B testing and multivariate testing strategies to improve campaign effectiveness.
• Translate data into actionable insights and recommendations for stakeholders.
• Identify trends and opportunities through market research, customer analysis, and performance reporting. Project & Stakeholder Management--
• Lead complex, cross-functional projects from planning through implementation and post-launch evaluation.
• Build strong relationships with stakeholders across multiple departments and levels of the organization.
• Effectively manage timelines, priorities, deliverables, and competing business needs.
• Communicate clearly and confidently with stakeholders, leaders, and project teams.
• Serve as a mentor, collaborator, and positive influence within the organization. Compliance & Deliverability--
• Apply email marketing best practices related to deliverability, sender reputation, authentication standards (SPF, DKIM, DMARC), list hygiene, and consent management.
• Ensure compliance with applicable privacy regulations and email marketing requirements, including CAN-SPAM, GDPR, and CCPA/CPRA.
• Maintain a strong focus on quality, accuracy, and customer trust. What We're Looking For:
• Proven experience developing and executing strategic marketing initiatives aligned to business objectives.
• Strong digital marketing experience with demonstrated success planning, launching, and optimizing campaigns.
• Hands-on experience with marketing automation platforms and CRM systems, including campaign development, segmentation, personalization, and reporting.
• Experience building and optimizing email marketing programs across the customer lifecycle.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• Excellent verbal and written communication, presentation, and stakeholder management skills.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience working collaboratively in highly matrixed, cross-functional environments.
• Ability to influence stakeholders and drive initiatives without direct reporting authority. Preferred Qualifications
• Experience supporting a recognized national or global brand.
• Hands-on experience with Adobe Marketo or comparable marketing automation platforms.
• Knowledge of HTML/CSS and email development best practices.
• Experience leveraging AI tools to support content creation, personalization, or marketing operations.
• Experience with market research, audience segmentation, customer insights, and competitive analysis. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. Benefits