Required skills
- SEO
- GEO Optimization
- Online Marketing
- Keyword Research
- On-page Optimization
- Content Optimization
- AI Search Systems
- Google Search Console
- Google Analytics
- Ahrefs
- Performance Analysis
- B2B Marketing
Languages: German
Job description
We are looking for an experienced Online Marketing professional to manage SEO and GEO optimization, focusing on AI search and visibility. The role involves technical optimization, content strategy, and performance analysis.
Project overview
We support several IT companies as a long-term online marketing partner, focusing on web design, SEO, SEA, LinkedIn, and email marketing. Are you ready to think about SEO and GEO together and actively shape the future of organic search.
Responsibilities
Technical SEO and GEO Optimization: Review websites for technical errors and optimization potential. Optimize website and URL structures for search engines and AI systems. Ensure crawling and indexing by search engines and AI systems.
Off-page SEO & Digital Brand Reputation: Analyze brand perception in AI models and identify potential for increasing visibility. Develop measures to strengthen digital reputation. Create PR content and AI-optimized company profiles for relevant platforms such as LinkedIn and Google. Develop recommendations for other relevant platforms and external presence.
SEO and GEO Content Strategy & Creation: Analyze keywords, search intentions, and topic potentials using AI. Develop content strategies, topic plans, and author briefings. Create, revise, and optimize SEO and GEO-optimized content for quality and visibility. Coordinate text creation and oversee the integration of content for search engines and AI.
Performance Analysis & Reporting: Analyze the development of visibility and traffic from search engines and AI systems. Measure performance using Google Search Console, Ahrefs, and Analytics. Evaluate results, identify optimization potential, and derive recommendations for action.
Requirements
Experience in online marketing (at least 2 years), in-depth knowledge of SEO, especially keyword research, on-page and content optimization. Understanding of how classic search engines and generative AI search systems work. Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush. Experience in performance analysis and data-driven optimization of content and rankings, proactive, analytical, and solution-oriented thinking. Strong communication skills and structured way of working. German: at least C1 (text proficiency is central for us), English at least B2.
Experience in B2B marketing (ideally in the IT sector), initial experience in GEO for optimizing visibility in AI-supported search systems.
Project details
- Start: flexible
- Location: DE
- Languages: German
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