CRM & Emailing Project Manager

Project overview

Mission Context

Our client, a major French public audiovisual group, is looking for an experienced or senior consultant to strengthen its CRM Department, reporting to the Marketing Department.

This department manages cross-functional projects in collaboration with Data, Technical, Product teams, and content and service providers.

The mission consists of supporting the teams in the operational management of manual and automated emailing campaigns, for various brands and platforms within the group, particularly in the areas of information, programs, and audiovisual services.

The consultant will be involved in the entire campaign lifecycle, from their conception and setup to their distribution, analysis, and optimization, primarily using Adobe Campaign Classic v8 and Dartagnan.

They will also contribute to the management of cross-functional CRM projects, the personalization of communications, and the improvement of consent collection mechanisms.

Work Environment

Mission Details

Main Missions

Objectives:

Goals:

• Location: Paris 15e
• Remote Work: 2 days per week
• Schedule: Full-time
• Start Date: November 16, 2026
• Special Constraints: Occasional interventions possible in the evening or on weekends
• Working Language: French
• Ensure the complete management of recurring and event-based emailing campaigns and newsletters, both manual and automated.
• Guarantee the quality of content, targeting, setup, and sending via Adobe Campaign Classic v8 and Dartagnan.
• Analyze campaign performance using Adobe Campaign and Piano Analytics.
• Deploy optimization measures: A/B testing, personalization, satisfaction surveys, and deliverability improvement.
• Manage cross-functional CRM projects, from functional scoping to production.
• Support the improvement of opt-in collection mechanisms and subscription processes.
• Ensure the reliability and optimization of newsletter and CRM campaign production.
• Improve audience performance and engagement.
• Develop communication personalization and strengthen the user-centric approach.
• Contribute to the evolution of CRM systems in coordination with various business and technical departments.
• Ensure compliance with best practices for emailing and GDPR requirements.

Responsibilities

• Operational Management of Emailing Campaigns
• Ensure end-to-end management of recurring and event-based newsletters.
• Perform email editing and assembly via Dartagnan.
• Design and configure targeting workflows in Adobe Campaign Classic v8.
• Manage manual and automated campaigns.
• Integrate dynamic content retrieved via API or static content.
• Perform functional testing and quality checks before distribution.
• Configure, schedule, and supervise sending.
• Ensure operational monitoring and smooth campaign execution.
• Performance Analysis and Optimization
• Produce campaign reports and summaries from Adobe Campaign and Piano Analytics.
• Analyze newsletter performance indicators.
• Design and deploy A/B tests.
• Integrate and analyze satisfaction surveys within emails.
• Identify areas for improvement in existing campaigns.
• Provide recommendations to content providers.
• Share best practices for deliverability, targeting, and engagement.
• Management of Cross-Functional CRM Projects
• Participate in the functional scoping of CRM projects.
• Coordinate CRM, Data, Technical, Product, and GDPR teams.
• Manage testing phases and support implementation.
• Contribute to the redesign and optimization of the existing newsletter portfolio.
• Participate in the definition and deployment of specific CRM initiatives for major events (elections, sporting events, exams, etc.).
• Support the deployment of newsletter personalization.
• Ensure coordination and monitoring of functional evolutions.
• Optimization of Opt-in Collection
• Monitor and analyze consent collection mechanisms.
• Participate in the deployment and optimization of internal and external collection operations.
• Optimize subscription mechanisms: pop-ins, website banners, and other collection points.
• Collaborate with Product teams and content providers to improve subscription processes.
• Contribute to improving collection rates and GDPR compliance.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 63-63 EUR/h
• Languages: French