Consultant Digital Product Analyst Senior

Project overview

As part of accelerating its digital strategy, our client is looking for a Senior Digital Product Analyst Consultant to support its Product and Design teams in optimizing the performance of its web and mobile platforms.

You will work on a strategic scope dedicated to optimizing transactional journeys, improving conversion rates, and developing customer value.

In close collaboration with the Product, Tracking, Data, and BI teams, you will play a role as an analytical referent in the continuous evaluation and improvement of digital experiences.

Your main missions:

• Support Product Owners in defining KPIs and product performance measurement methodologies.
• Analyze transactional journeys, payment and top-up funnels, cross-sell mechanics, and user behaviors to identify optimization levers.
• Frame, review, and validate tagging plans, control the quality of collected data, and monitor tracking anomalies.
• Design, populate, and maintain decision-making dashboards in Piano Analytics and Power BI.
• Conduct exploratory analyses and journey audits to identify friction points and formulate improvement recommendations.
• Define hypotheses, measurement protocols, and statistical analyses for A/B tests to guide product decisions.
• Measure the performance of new features and quantify their impact on conversion, engagement, and customer value.
• Collaborate with Data and BI teams to facilitate data exploitation and cross-referencing.
• Explore artificial intelligence solutions and agent tools to automate certain analyses and facilitate data access.
• Support Product and Design teams in developing their skills in Analytics tools and methodologies.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Languages: French