Data Analyst – CRM

Project overview

Job Presentation

We are looking for a qualified Data Analyst with at least 5 years of experience

Main Responsibilities

Main Projects and Products

The consultant will contribute to the data foundation of several key initiatives within the CRM and personalization portfolio:

• Scoping needs: work with business managers and project managers to define and align KPIs, design mockups, define MVP scopes, and identify reusable data assets.
• Strategic analyses: perform high-impact cross-functional business analyses to inform decisions, verify data compliance to ensure accuracy, and evaluate the business value provided by data products.
• Exploratory analyses: conduct targeted data explorations to validate business hypotheses and identify growth opportunities.
• User support, adoption, and assistance: guide users on data products, methodologies, and self-service tools to maximize the adoption and use of analytics.
• Integration of AI and LLM: use common AI tools and LLMs to support intelligent features within data products, as well as to optimize daily tasks.
• Customer Lifecycle: analyze customer progression, customer lifetime value stages, and retention strategies to optimize member active engagement.
• Contactability: monitor and improve database health, opt-in rates, and reachability across different channels.
• Personalization: design analyses to support data-driven tailored campaigns and targeted customer interactions to improve performance.
• Personalization Engine: support the artificial intelligence engine that delivers real-time personalized experiences across all customer touchpoints.
• ALL Voice Intelligence: transform unstructured customer feedback and conversations into strategic insights.
• KOC: support the development of next-generation customer enrichment engines and the acquisition of contextual data.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 59-65 EUR/h
• Languages: French