Required skills
Job description
Project overview
Our Agency client is seeking a Data & Insights Analyst to help transform customer and marketing data into actionable business insights. This role will partner closely with marketing, CRM, and analytics teams to develop audience strategies, measure campaign effectiveness, and deliver meaningful reporting that drives business decisions.
Responsibilities
- Analyze customer and marketing data to identify trends, opportunities, and performance insights.
- Develop audience segmentation strategies using first-party customer and CRM data.
- Design and evaluate A/B tests, control groups, incrementality studies, and other measurement initiatives.
- Monitor campaign performance and provide optimization recommendations.
- Own campaign reporting, post-campaign analysis, and performance recaps.
- Build dashboards and reporting frameworks that connect marketing activity to business outcomes.
- Establish measurement standards, KPI frameworks, and quality assurance processes.
- Present insights and recommendations to stakeholders in a clear, actionable manner.
Requirements
- 5+ years of experience in marketing analytics, performance measurement, or data analytics.
- Advanced proficiency in SQL and Excel. Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
- Strong background working with CRM, loyalty, or first-party customer data. Understanding of digital marketing and performance metrics across paid media channels.
- Proven ability to translate complex data into business recommendations.
- Strong presentation and communication skills.
- Experience with Google Analytics, Google Tag Manager, Python, R, AppsFlyer, or data clean room environments is a plus. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits
Project details
- Start: flexible
- Remote: hybrid
- Location: Minneapolis, MN, US
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