Email Campaign Consultant – Adobe Campaign Classic

Project overview

Context

A large media group is looking for an expert in email campaign management to strengthen its CRM team within the Marketing Department. The mission takes place in a cross-functional environment, in liaison with the Data, Technical, and Product departments, as well as content and service publishers. Campaigns cover all the group's brands, whether they are information brands or program brands.

Missions

Work Environment

Projected start date of November 16, 2026. On-site presence required at least 50% of the time, i.e., 2 to 3 days per week, at the premises located in the 15th arrondissement of Paris (Balard or Javel metro). On-call duty or exceptional interventions in the evening and on weekends are to be expected.

To apply, please send a message to r e s s o u r c e s (at) a x a n d e . f r indicating/attaching:

Profile Sought

Axande is an IT consulting and engineering company specializing in supporting large accounts with their digital transformation projects. We primarily work on project management, change management, AMOA, and application expertise missions, with clients in the media, industry, and public sectors. Our consultants work as freelancers or subcontractors within multi-year contracts, with ongoing support throughout the mission.

• End-to-end management of recurring and event-based newsletters: editing, assembly, targeting workflows, configuration, testing, sending, and monitoring using Dartagnan and Adobe Campaign Classic tools
• Management of automated or manual campaigns, with content retrieval via API or static content
• Reporting, monitoring, and analysis of performance via Adobe Analytics and Piano Analytics, writing campaign summaries
• Management of newsletter evolutions and optimizations: deployment of A/B tests, addition of satisfaction questionnaires integrated into emails
• Recommendations to publishers, implementation of existing campaign optimization, and sharing of best practices
• Exhaustive testing of new newsletters launched and their evolutions
• CRM project management in coordination with CRM, data, technical, product, and GDPR teams: from scoping to testing to implementation (e.g., newsletter portfolio redesign, CRM strategies around major events, personalization deployment)
• Monitoring, analysis, deployment, and optimization of internal opt-in collection operations (subscription pop-ins, site banners), in collaboration with Product and publisher teams
• Updated CV or profile, preferably in docx format
• Availability date and under what conditions (notice period to give? already available?)
• Daily rate requested for the mission
• Specify if you can work on the client's site as requested above
• Your experience with complex emailing campaigns (automated and manual newsletters, personalization, opt-in collection) in a media or large group environment with high volume. A minimum of 3 years of significant experience in email campaign management (Adobe Campaign) is required.
• Confirmed functional expertise on Adobe Campaign Classic version 8
• Expertise in email campaign management: best practices, deliverability, A/B tests, GDPR
• Good knowledge of Dartagnan or an equivalent email creation platform
• Proficiency in a web analytics tool, preferably Piano Analytics, with expertise in performance monitoring and reporting methodologies
• Solid experience in CRM project management
• Experience with project management or ticketing tools (Jira, Confluence, Trello) and agile practice
• Knowledge of a DMP tool (Mediaritmics) is appreciated
• Technical sensitivity enabling exchanges with developers and technical profiles
• Professional experience and references for similar services
• Good analytical skills, rigor, and comfort with numbers
• User-centric vision and understanding of user journeys
• Interest in media, particularly information and audiovisual media

Project details

• Start: 15/11/2026
• Duration: 6 mois renouvelable
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 75-81 EUR/h
• Languages: French