Marketing Execution Lead - (CRM, Marketing Automation, HubSpot)

Project overview

Our client, a non profit with a goal of advancing women in the workplace, is looking for a remote freelance Marketing Execution Lead to join their team for about 35 hours/week starting as soon as identified! As the Marketing Execution Lead, you will be owning the execution of email, lifecycle, and marketing automation programs. This role combines demand generation execution, HubSpot administration, audience segmentation, and marketing operations to ensure campaigns are delivered accurately, efficiently, and with measurable impact.

Reporting to the Senior Director of Marketing Growth & Performance, the Marketing Execution Lead will manage campaigns from planning through deployment and reporting, while maintaining the health of the HubSpot ecosystem and supporting its integration with Salesforce.

Responsibilities

• Own the email marketing calendar, campaign timelines, approvals, and deployment schedules.
• Build, QA, schedule, and launch email and lifecycle campaigns in HubSpot and Cvent.
• Manage campaign execution from intake through reporting, ensuring accuracy and on-time delivery.
• Partner with Creative, Marketing, and Sales teams to execute targeted, high-performing campaigns.
• Execute and optimize nurture, lifecycle, and account-based marketing (ABM) programs.
• Develop audience segmentation, personalization, and targeting strategies based on funnel stage and engagement.
• Support pipeline growth through effective email marketing and customer journey execution.
• Conduct A/B testing across messaging, timing, segmentation, and workflows.
• Own and optimize HubSpot Marketing Hub, including workflows, lifecycle stages, lead scoring, forms, lists, landing pages, and reporting.
• Build and maintain automations for lead capture, segmentation, nurturing, enrichment, and sales handoff.
• Manage data hygiene, governance standards, and marketing-side CRM processes.
• Document workflows, automation logic, and operational processes.
• Support and monitor the HubSpot-Salesforce integration, including lead routing, lifecycle management, and data synchronization.
• Troubleshoot workflow, segmentation, attribution, and sync issues.
• Partner with Sales Operations and key stakeholders to improve lead flow, reporting, and operational efficiency.
• Monitor campaign performance and report on engagement, conversion, pipeline contribution, and funnel health.
• Ensure accurate attribution, tracking, and campaign reporting.
• Identify opportunities to improve campaign performance, automation, and execution processes.

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, demand generation, marketing operations, or marketing automation.
• Advanced hands-on experience with HubSpot Marketing Hub, including workflows, segmentation, lead scoring, and automation.
• Experience owning end-to-end email campaign execution.
• Working knowledge of HubSpot-Salesforce integrations and CRM processes.
• Strong analytical, organizational, project management, and communication skills.
• Exceptional attention to detail with the ability to manage multiple priorities independently. It would be nice if you had:
• Experience executing campaigns in both HubSpot and Cvent.
• HubSpot certifications.
• Experience supporting ABM programs.
• Familiarity with enrichment tools, webinar platforms, and tools such as Zapier, Workato, or Tray. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. Benefits

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 40-45 EUR/h