Marketing Ops (3 to 5 years) — Part-time Freelance (2 to 3 days/week)

Project overview

Context

Our client is a B2B software publisher. They are looking for a Marketing Ops consultant to immediately take over an existing position in the Marketing team.

Main missions

Marketing platform administration

CRM workflows and segmentation

Tracking and attribution

Analytics and lead routing

Operational support

• Start: ASAP
• Duration: November / December
• Pace: 50%, i.e. 2 to 3 days per week.
• Location: Lyon or Paris
• Working languages: French and English
• Be responsible for the configuration and maintenance of HubSpot, used as a marketing automation tool, and continuously improve it
• Work with the CRM team to define their needs and support users
• Configure webinars and multi-channel outbound sequences (Lemlist). Ensure that registrations and engagement are correctly reported in HubSpot
• Monitor the quality of email data in the contact database. Manage tickets and track marketing projects
• Build targeted and qualified audiences based on business and operational criteria for email campaigns
• Ensure optimal setup for the team: forms, lead scoring, and reporting processes
• Implement and manage tracking on paid and owned channels: UTM governance, browser-side and server-side tracking via Google Tag Manager and Segment
• Administer Meta Ads and Google Ads accounts: pixels, Conversions API, offline conversions, audiences
• Build dashboards on campaign results, performance trends, and impact on pipeline
• Ensure that each qualified account is followed up, routed to Sales, and followed up on, so that no opportunity is lost
• Configure, test, and launch campaigns with the Demand Gen, Events, and SDR teams

Project details

• Start: flexible
• Remote: hybrid
• Location: Lyon, France, FR
• Languages: French