Senior Specialist, Talent Attraction

Project overview

Summary The Senior Specialist, Talent Attraction is responsible for executing and optimizing recruitment marketing initiatives that drive candidate engagement, strengthen employer brand awareness, and support talent acquisition goals. This role serves as a key partner to Talent Acquisition, Marketing, and external vendors, managing digital recruitment campaigns, career site content, candidate communications, employer branding programs, and recruitment marketing operations.

The ideal candidate is a hands-on marketing professional with experience in recruitment marketing, digital advertising, project management, and analytics who thrives in a fast-paced, collaborative environment. Responsibilities

• Execute and optimize recruitment marketing campaigns across digital advertising channels to attract and engage qualified talent.
• Partner with internal stakeholders and external agencies to develop and deliver talent attraction initiatives aligned with hiring objectives.
• Manage recruitment marketing projects from planning through execution, ensuring timelines, deliverables, and budgets are met.
• Oversee programmatic recruitment advertising efforts and collaborate with vendors to maximize campaign performance and ROI.
• Monitor and analyze campaign metrics, providing insights and recommendations to improve effectiveness and candidate engagement.
• Manage and maintain career site content, landing pages, and candidate experience tools while ensuring accuracy, usability, and brand consistency.
• Support employer branding initiatives by developing and promoting content that showcases company culture, values, and employee experiences.
• Coordinate and execute candidate communication campaigns through CRM and marketing automation platforms.
• Collaborate with Talent Acquisition, Communications, and Marketing teams to ensure alignment across recruitment marketing strategies and messaging.
• Support ongoing improvements to recruitment marketing processes, tools, documentation, and best practices.
• Manage multiple concurrent projects and stakeholders while maintaining strong attention to detail and organizational excellence.
• Create and maintain campaign tracking, reporting, and analytics to measure success and support data-driven decision-making. Requirements
• Bachelor's degree or equivalent professional experience in Marketing, Communications, Business, Human Resources, or a related field.
• 5+ years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, or a related discipline.
• Proven experience managing digital advertising campaigns and recruitment marketing initiatives.
• Strong understanding of employer branding strategies and candidate engagement best practices.
• Experience working with recruitment marketing vendors, agencies, and advertising platforms.
• Demonstrated ability to analyze campaign performance and provide actionable marketing insights.
• Strong project management skills with the ability to prioritize competing deadlines and manage multiple stakeholders.
• Excellent written, verbal, and interpersonal communication skills.
• Experience using content management systems (CMS), CRM platforms, and marketing technologies.
• Proficiency with project management tools and collaboration platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail, organization, and problem-solving capabilities. Preferred Qualifications
• Experience supporting large-scale Talent Acquisition or Employer Brand programs.
• Experience with career site management, SEO, and candidate experience optimization.
• Familiarity with programmatic recruitment advertising platforms.
• Experience partnering with recruitment marketing agencies and external vendors.
• Experience using analytics and reporting tools to measure recruitment marketing effectiveness.
• Knowledge of marketing automation, candidate relationship management, and talent attraction technologies. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace. Benefits

Project details

• Start: flexible
• Remote: hybrid
• Location: Mettawa, IL, US
• Rate: 50-56 EUR/h